2008 Advertising Crisis Journalism 
PRSay
AUGUST 11, 2021
Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. These media placements also provide a third-party endorsement for an organization’s message — something that owned media does not achieve.
Ethical Voices
MAY 18, 2023
The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN. The study found this native advertising has an impact on editorial coverage in those prominent outlets. The researchers found a decrease in negative coverage of key companies after they purchased native advertising.
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Cision
FEBRUARY 25, 2016
In times of crisis, are you able to think on your feet? I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.
Presspage
NOVEMBER 13, 2017
When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. Around the same time, Web 2.0
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?
Sword and the Script
DECEMBER 30, 2017
What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. A half year later my employer was acquired.
Sword and the Script
FEBRUARY 16, 2019
The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’
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