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Celebrating the human influence in reputation shaping

PR in High Definition

It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. Eurovision is a perfect example of how the human influence shapes reputation.

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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism.

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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Why would anyone want 10 ways? How could I delete this entry??

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What We Can Learn From World Cup PR Disasters

Critical Mention

The coach stepping to the podium to courageously accept responsibility for the team’s defeat in public showed not only his strength of character, but also helped restore a sense of pride among the Brazilian people with a hope for a better future in football. The referee eventually made waves when he released his book in 2007.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012.

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Refreshing PR Conversations Redux

PR Conversations

Five long years, and after nearly 600 PR Conversation posts , we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. PR Sense – tackles ethical questions, reputation management and social responsibility.

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How Elon Musk built global brands with zero marketing

The Hoffman Agency

Where companies pump millions of dollars into worldwide marketing schemes, Elon Musk has built global brands not through clever marketing campaigns, but rather, strong public relations and unconventional methods. Today, every country in the world knows of Tesla. Every sci-fi nerd lives in the hope that SpaceX will succeed. Be like Elon.

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