Deirdre Breakenridge

JANUARY 14, 2019

At the same time, owned media has its share of challenges including how to get and keep your audience’s attention in an increasingly noisy media landscape. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” About Spin Sucks. Its mission?

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Community How To Media Ethics 184

Stern + Associates

NOVEMBER 2, 2023

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies.

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Marketing Privacy Training Strategy 62

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Its market cap is $14.3 Its market cap is $14.3 The approach has served the company well. billion, as of Oct. billion, as of Oct.

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How To Marketing Enterprise Data 59

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. How augmented intelligence can help enhance our profession. How do we create belonging in a hybrid environment? I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. I learned the ethics challenge very early on in my career.

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Ethics Publicity Data Agency 52

Deirdre Breakenridge

FEBRUARY 1, 2022

Deirdre’s collection of research can inform all of us of how we can understand each other’s fears and aspirations, find common ground, and ultimately come together to build a better world. My two younger brothers, born in 2000 and 2006 respectively, are quintessential “Zoomers.”

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Blogging Ethics Leadership Course 213

Doctor Spin

APRIL 30, 2023

Learn more : The Four Models of Public Relations Subscribe now and get a free ebook on how to get better PR ideas ! However, this one-way communication approach can be perceived as self-serving and may not always reflect an organisation’s genuine values or commitment to ethical conduct. The Greatest Show on Earth.

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Publicity eBook Ethics Resources 52

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

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Agency Publicity Ethics Analysis 80