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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

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The State of the News Media 2015

Journalistics

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

After I moved to Mississippi, I started teaching at Tulane’s Biloxi campus in 2006. I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Let us know in the comments or chat with us on social media! When that campus closed, I started teaching online.

Education 107
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The State of the News Media 2015

Journalistics

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40
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Say No to Microwave Media Relations

Bad Pitch Blog

They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Brooks was following up on this Profnet lead.

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Cut & Paste PR Spam

Bad Pitch Blog

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

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Bad Pitches by the Pound

Bad Pitch Blog

." - Date: Wed, 31 May 2006 20:04:05 -0700 (PDT) From: NAME To: BAD PITCH BLOG EMAIL Subject: live campiagn intro to bloggers Dear I just recently started a blog called the BLOG NAME. recently announced they were planning to allow advertisers to place video ads on their vast network of websites. As you well know, Google Inc.