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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct. Professional Capabilities.

Publicity 167
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Owning public relations as a management discipline

Wadds Inc.

You can’t blame the professional associations although they have a leadership role. Its purpose, set out in a Royal Charter in 2005, is to promote professional public relations to practitioners and public understanding. These include an ethical code, education, training, and qualifications. It’s a long-term project.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. This is a story about the future of PR 20/20.

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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct. Professional Capabilities.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. This is a story about the future of PR 20/20.

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Former German Chancellor Being Gamed By Putin and Falling for It

Reputation Specialist Michael Toebe

Now former German Chancellor Gerhard Schröder greets Russian President Vladimir Putin in 2005 | Vladimir Rodionov/AFP via Getty Images. He struggles to see the ethics and morality questions as mandatory, improved decision-making and pursue navigating a smarter course of action.

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What Is Leadership?

Maxim Behar

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” The past 40 years of my life have been marked by my attempts to comprehend leadership: What is the difference between leadership and management?