Doctor Spin

JANUARY 2, 2024

Drive creative solutions. The Magical PR Question pushes you to think creatively and innovatively about capturing and retaining public interest. Measure and adapt. Continuously measure the effectiveness of your PR strategy and be willing to adapt based on feedback and results. Journal of Brand Management, 12, 264–278.

Strategy 52

Strategy eBook Journalism Resources 52

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. This is the great debate in PR: how do we measure what we do and prove its value? There’s a sense of coming home — of being in the right place at the right time. How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Mindful Marketing

MARCH 7, 2016

Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients. I also love measurement.

Communications 50

Communications Marketing Travel Pitching 50

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

JUNE 4, 2015

There’s too much competition and the parameters by which reporters are measured have changed drastically, too. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on. How do they measure?

Reputation 60

Reputation Groups Exercises Energy 60

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? And, staying in the relationship can be a safety measure, especially when the abuser threatens your children if you leave.

Twitter 99

Twitter Measurement Facebook Blogging 99