Stephen Waddington
DECEMBER 17, 2020
These include value, measurement, gender, BAME diversity and the reputation of the industry itself. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. But public relations is seemingly the profession that never learns.
Wadds Inc.
MARCH 19, 2024
Business value of international communications The Gallagher State of the Sector 2023/24 report sets out the business case for internal communications based on its contribution to culture, strategic alignment and value creation. It’s measured by means of employee engagement. I’d go further and add productivity and profitability.
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Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.
Stephen Waddington
JULY 6, 2022
Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.
Wadds Inc.
JULY 6, 2022
Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.
5W PR
JULY 11, 2018
Community Involvement. In 2005, Snapple tried to make the world’s largest Popsicle. Measuring a publicity stunt’s success depends on the initial goal. If the point is to raise money then you measure how close you came to the predicted amount in nickels and dimes. What Makes a Successful PR Stunt?
Doctor Spin
APRIL 17, 2023
He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. McGraw-Hill Education.
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