Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 149

Media Relations Media Print Software 149

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. We often talk about how people connect with different brands. Sure, we know brands. But do we connect with brands? And copywriters do go on about finding a brand’s unique voice. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Training 52

Training How To Video Corporate 52

PR 20/20

OCTOBER 12, 2017

For the past 20 years, Robert and I have worked with CEOs, chief marketing officers, VPs of sales and marketing, and marketing practitioners from brands around the world. In 2005, the beverage giant was a major sponsor of Formula 1 racing. In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

Bad Pitch Blog

SEPTEMBER 26, 2006

Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. For more information about Chaddsford Winery and 2005 Naked Chardonnay, please visit the website at www.chaddsford.com or call 610-388-6221. -

Pitching 40

Pitching Retail Print Report 40

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. What do you think is the biggest PR challenge facing brands today? How do you help brands create communication that inspires action? How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Doctor Spin

JANUARY 27, 2021

I’ve been crafting various strategies for many organisations since 2005. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’m always on the lookout for an Easy Street PR Strategy. This blog article will share my favourite approach to finding that powerful strategy that will benefit a client for years.

Strategy 52

Strategy Energy Writing Print 52

Doctor Spin

JANUARY 27, 2021

I’ve been crafting various strategies for many different types of organisations since 2005. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’m always on the lookout for an Easy Street Strategy. This blog article will share my favourite approach to finding that powerful strategy that will benefit a client for years.

Strategy 52

Strategy Energy Writing Print 52