PR 20/20

OCTOBER 12, 2017

For the past 20 years, Robert and I have worked with CEOs, chief marketing officers, VPs of sales and marketing, and marketing practitioners from brands around the world. Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior.

Marketing 53

Marketing Enterprise Print Film 53

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. What do you think is the biggest PR challenge facing brands today? How do you help brands create communication that inspires action?

Enterprise 227

Enterprise Agency Radio Fashion 227

Doctor Spin

JANUARY 27, 2021

I’ve been crafting various strategies for many organisations since 2005. David should leverage the element of surprise and don’t advertise his advantage beforehand. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’m always on the lookout for an Easy Street PR Strategy. Here we go: Table of Contents.

Strategy 52

Strategy Energy Writing Print 52

Doctor Spin

JANUARY 27, 2021

I’ve been crafting various strategies for many different types of organisations since 2005. David should leverage the element of surprise and don’t advertise his advantage beforehand. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’m always on the lookout for an Easy Street Strategy.

Strategy 52

Strategy Energy Writing Print 52

Maxim Behar

SEPTEMBER 4, 2023

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. Will people forget this sucker of his?

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model. This Morning with Gordon Deal. (~30

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48