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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. to $3.97) per share.

Ethics 261
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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. Physically attractive individuals tend to be rated more favourably in terms of personality traits, a principle that can be applied in choosing brand ambassadors or public figures representing a company. Source: Commercial Research 2 Hao, L. Commercial Research.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Onclusive announced it acquired the media monitoring platform Critical Mention. Critical Mention vs. TVEyes.

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More Human

PR 20/20

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI.

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Maxim Behar talk with Desi Banova in "Here and Now" on Nova TV

Maxim Behar

Host: Hello, I am talking with the manager, journalist, diplomat, PR, and media expert Maxim Behar. Maxim: Working at my company, which I started from the bottom in 1994. Then I wrote Bulgaria's first Standard for Business Ethics. Maxim, hi, welcome to your office, thanks for your hospitality. Maxim: Hi, it's my pleasure.

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How Harry’s very LA relaunch has only just begun

Mark My Words

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.

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10 Tips to Become More Likeable

Cision

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Encourage people to talk about themselves.

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