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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 130
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What Are the New Rules of Marketing and PR?

wiredPRworks

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118
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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

Since 2002, the company had been a member of the United Nations Global Compact (UNGC) , a worldwide initiative for an inclusive and sustainable global economy. He has coordinated a cross-media content marketing campaign for an international technology group. And with new all-electric innovations like the Volkswagen ID.3

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. Through a guided positioning process, the agency will hand over those digital accounts for the client to self-maintain over time, once a baseline is established.

SEO 120
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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

His first client came in 2002. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Startup Marketing?

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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. Companies treated social like a shiny new toy and used it to show their audience that they were hip, innovative and keeping up with new technologies.