Cision

NOVEMBER 3, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO. Backlinko boasts 500,000 monthly visitors and about 174,000 email newsletter subscribers.

SEO 139

SEO Content Marketing Marketing Software 139

PR in High Definition

JULY 9, 2018

Firefly will increase NGINX’s brand awareness across all three European markets, with the agency set to handle media relations activity including press relations, speaker programs, awards, and news hijacking. The NGINX open source project started in 2002 and was formally created as a company in 2011.

Groups 69

Groups Communications Pinterest Enterprise 69

Bianchi Biz Blog

APRIL 26, 2021

But mediocre is not good enough – especially not when it comes to globally pressing ESG issues. Everyone is talking about electromobility and it is essential for a climate-neutral economy. About the Authors. The German car manufacturers Volkswagen, Daimler and BMW rank in the middle compared to other industries and companies.

Automotive 96

Automotive Study Report Transportation 96

Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. Cone is the unparalleled leader in delivering innovative communications programs that always make a difference to businesses, brands and society.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Ishmael's Corner

OCTOBER 8, 2014

We supported HP’s communications efforts from 1988 to 2002 when the Compaq merger resulted in a game of musical chairs with the PR agencies … and left us standing. Say what you will about the Carly drama and Dilbert-like bloat that came toward the end of our tenure, HP was a damn good role model. And we kept learning and learning.

Agency 130

Agency Storytelling Corporate Enterprise 130

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60