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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

It was a sad story that pretty much went viral. 3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. In September 2001, I was working on a credit card launch for a Canadian bank. So there was a happy ending … at least for the workers.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Conclusions.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. How did Movoto do it?

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My Segway Ride

Flatiron Communications

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. Mass communication aims to meet these needs.

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