Polaris

FEBRUARY 16, 2015

It started when one of the displaced employees went to the media to tell his side of the story. It was a sad story that pretty much went viral. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank. 3: Find the local angle.

Banking 100

Banking Media Local Survey 100

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Click here activate employees on social and facilitate word-of-mouth. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57