Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. 3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. When something major happens, such as the Boston Marathon bombings or 9/11, media are totally consumed. Respect their deadlines.

Banking 100

Banking Media Local Survey 100

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features.

Energy 120

Energy Viral Storytelling Community 120

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52