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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The survey was extended by CIMA to include the views of chief financial officers (CFOs).

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How the APR Changed My Future

PRSay

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. It made our clients’ work easier, better and even financially safer — building loyal customers and repeat business. She earned her credential in 2001. People noticed us.

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78
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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

When she started her business in the summer of 2001, she was pregnant, had just been laid off following the dot-com crash, and had no idea what the future would hold. Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients. Congratulations to all!

Banking 96
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

I miss the issues and reputation management work, especially on corporate responsibility issues. But technically, I left my agency job to go back to grad school in 2001 (the week before Sept. Alice Riot is our bet that we can grow this startup into a profitable business anchored in all three of those passions. Five years.

Apparel 106
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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. In 2000 or so, I was introduced to the concept of the “weblog” by Dan Gillmor , then a columnist at the San Jose Mercury News. The business press has taken notice.

Web 20
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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. In 2000 or so, I was introduced to the concept of the “weblog” by Dan Gillmor , then a columnist at the San Jose Mercury News. The business press has taken notice.

Web 20