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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

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How the APR Changed My Future

PRSay

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. She earned her credential in 2001. To get people to trust me with their stories, I needed the confidence booster the APR could provide.

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78
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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

When she started her business in the summer of 2001, she was pregnant, had just been laid off following the dot-com crash, and had no idea what the future would hold. Patrick McSweeney, APR , Fellow PRSA, Strategic Communications & Reputation Management and founder of McSweeney Public Relations LLC received the Dorothy Thomas Black Award.

Banking 96
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Behind the Headlines with Sharon Hoffman

Cision

Jane Pauley anchored it, and the team won an Emmy for Best News Magazine Report of 2001. We have an outstanding reputation, but we don’t take it for granted… we work hard to earn our viewers every day. The recognition was especially meaningful because we worked so hard to tell that story the right way. You’d better love it.

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The writings on the wall

Mark My Words

The shrewd stunts of political history have involved players that have, often out of desperation, staked their reputations in order to gain an upper hand. The slab cranks the same point up to eleventy stupid and creates an image of overblown iconicity – Exodus and 2001 via the Thick of It – that no press office can control.

Writing 60
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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

In September 2001, I was working on a credit card launch for a Canadian bank. As an extra bonus, buy a copy of Spin Sucks, Communication and Reputation Management in the Digital Age before March 8th then email your receipt to iboughtspinsucks@armentdietrich.com. 5: Harness eminence and prominence. Media Relations'

Banking 100