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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The survey was extended by CIMA to include the views of chief financial officers (CFOs).

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How the APR Changed My Future

PRSay

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics.

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78
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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

Rachel Sutherland Communications took home a Crown Award in Integrated Communications in the Charlotte PRSA QC PR Awards. Phyllis Weiss of Weiss Communications, Inc. Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients.

Banking 96
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Communication with my husband. What was your last PR job?

Apparel 106
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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. As I continue to observe and engage with the community that is exploring blockchain-based concepts , I find this kernel of inspiration germinating once again. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat.

Web 20
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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. As I continue to observe and engage with the community that is exploring blockchain-based concepts , I find this kernel of inspiration germinating once again. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat.

Web 20