Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. 3 PR Trends in Tactics, Measurement and Organization. 5) planning and strategy (37%).

Survey 97

Survey Media Relations Corporate Communications 97

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. Emphasis on supply chain is growing.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. Then the economy changed.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

JUNE 4, 2022

Ned: I started JOTW when I found myself rather suddenly out of work in January of 2001. It immediately generated responses from my newly formed network, and two of those responses led to job offers, with one of these leading to my getting hired for a corporate VP job. Why did you start the JOTW and where did the idea come from?

Survey 78

Survey Public Affairs Government Community 78

Stuart Bruce

MAY 20, 2016

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

APRIL 16, 2019

If you are a vendor that was not mentioned, and you have a focus on PR and corporate communications, contact me and I’ll add you to the list here and put you on the list for this survey question next year. . In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms. Arik Hanson].

Survey 71

Survey Technology Corporate Financial 71