Stuart Bruce
MAY 20, 2016
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The survey was extended by CIMA to include the views of chief financial officers (CFOs).
PRSay
APRIL 13, 2021
It made our clients’ work easier, better and even financially safer — building loyal customers and repeat business. The Community Foundation moved from $880 million in assets with annual grant-making of $80 million, and no brand awareness, to $1.2 She earned her credential in 2001. People noticed us.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
AUGUST 11, 2016
Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. What has stayed the same?
Beyond PR
JUNE 20, 2016
Keep reading for the latest industry insights, including a look at USA Today’s new interim editor-in-chief, Reuters’ new financial regulations editor, and a Q&A with Global News Toronto Co-Anchor Farah Nasser. Alex’s new role will involve covering the intersection of financial markets and the economy.
Mindful Marketing
APRIL 10, 2021
generally rise and fall together financially, a short seller’s success comes courtesy of two others’ failures , namely 1) those of the company whose stock the short seller has borrowed and 2) the person who buys the stock from the short seller. However, at least one financial markets expert suggests that advantage is exaggerated.
Communications Conversations
MAY 30, 2018
I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). But technically, I left my agency job to go back to grad school in 2001 (the week before Sept. How long did you work in the PR field?
Cision
SEPTEMBER 30, 2015
In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Many studies show that CSR initiatives have a positive impact on financial returns.
Expert insights. Personalized for you.
94 
Let's personalize your content