Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Media Relations is Hard and Getting Harder.

Survey 105

Survey Media Relations Corporate Communications 105

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. 3) You’ve worked both on the agency and the client side in PR. 1) What are some of the unique challenges in marketing and PR in the cybersecurity space?

Brand 115

Brand Branding Reputation Corporate 115

Sword and the Script

MARCH 19, 2018

The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work.

Survey 76

Survey Trends Communications Storytelling 76

Mindful Marketing

JULY 28, 2015

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. We use every tool in the PR toolbox to do that, including inbound marketing and social media. Most of those situations, for obvious reasons, we don’t talk about.

Interviews 50

Interviews Communications Storytelling Marketing 50

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52