ImPRessions - Crenshaw Communications

MAY 29, 2018

A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles. Remember, public perception is driven by visual branding, marketing, and public relations (among other functions), and inconsistencies will harm or fragment that perception over time.

Apparel 160

Apparel Construction Agency Interviews 160

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. Batten down the hatches.

Media 166

Media Pitching Agency Guidelines 166

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Customer success wrestles renewals from sales.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

NOVEMBER 15, 2021

While you can certainly take advantage of breaking news or trends, having a regular cycle of output keeps your content team steady and creates audience expectations. But remember – the internet lives forever. Channels should integrate AND reach your target customers. What Is Thought Leadership, and Why Does It Matter?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Contently - Strategy

OCTOBER 18, 2022

Customer research can surprise you. There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. So, why do so many companies—from startups to enterprises—skimp on it? The takeaway?

B2B 94

B2B Company Survey Enterprise 94

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Consider looking at your communications and public relations counselors this same way. There’s an art and a science to it.

Communications 99

Communications Comparison Exercises Interviews 99

PR 20/20

OCTOBER 18, 2021

Why is that? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content. But when done right, thought leadership content is what positions you as a trusted resource to customers. Why are some companies in your industry so expensive?

Industry 87

Industry How To Comparison Leadership 87

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Is your budget proportionate to expectations?

Strategy 78

Strategy Media Storytelling Pinterest 78

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). So why should brands, who have more influence and power to propel change, be any different?

Consumer 83

Consumer B2C Viral Fashion 83

PR 20/20

OCTOBER 18, 2021

Why is that? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content. But when done right, thought leadership content is what positions you as a trusted resource to customers. Why are some companies in your industry so expensive?

Industry 52

Industry How To Comparison Leadership 52

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. Why is it important? Why should people care?

Strategy 76

Strategy eBook Consumer Fashion 76

Prohibition

DECEMBER 9, 2021

Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. Nowadays, it can all be done in the public domain. Here are five ways that your company and brand should prepare for a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Why Do You Need a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Contently - Strategy

FEBRUARY 16, 2023

It’s also about search intent —the “why” behind their search query. This information helps Google provide results that meet user expectations. Remember: the goal is to develop comprehensive, focused content that offers value to readers—not simply to cover a trending topic. Don’t rely on AI alone.

SEO 93

SEO Strategy Google Engineering 93

Rock the Status Quo

APRIL 11, 2015

Clearly he had expected to immediately rank on page one for his business name. And ranking on page one for a business name sounds like a reasonable expectation, yes? I also briefly mentioned why the second tactic we were implementing was so important. Nobody should. It sounds completely rational and logical.

SEO 100

SEO Marketing Small Business Google 100

Barokas

JANUARY 9, 2019

Is your budget proportionate to your expectations? To me, expectations vs. reality memes are one of the funniest forms of comedy. From Pinterest fails to parenting mishaps and workout blunders, I can relate on many levels. But media expectations and budget realities are no joke. Who cares and why? Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go Before I was associate dean for research, I was the department chair in public relations and I held that position for five years.

Ethics 91

Ethics How To Survey Interviews 91

Cision

JUNE 25, 2015

Don’t make the all-too-common mistake of passively waiting for a flood of new customers (which may or may not happen). This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Instead, play an active role in getting the most out of the coverage. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Konnect Agency

APRIL 20, 2021

Unfortunately, that’s not always the case and crises tend to show up when they’re least expected. We live in a time where information is accessible 24-hours a day and there is an implied expectation of receiving information immediately. Remember, not everyone is a great speaker, so be mindful to choose wisely.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. A crisis, in relation to a business, is when an unexpected event occurs that could potentially have a negative effect on the business. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

This is why you should know how to deal with them in advance. The crisis manager must determine what is happening and why. This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Public Relations Sydney

SEPTEMBER 29, 2014

Even though issues with their products sometimes arise, Apple’s customers will continue to buy them due to the passion for the brand and the personal identification the consumer feels when using the product. Conduct demographic research to determine the target audience’s likes and dislikes, how they connect with the company and why.

Brand 73

Brand Branding How To Airlines 73

Sword and the Script

JULY 24, 2018

This year, I predict satisfaction with content marketing will slide and many won’t understand why. There are a lot of reasons why, but in some way, shape or form, it probably can be traced to the fact many marketing shops don’t see a distinction between content marketing and producing content. That’s is the essence of a subscription.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Waxing UnLyrical

APRIL 10, 2012

As any good female friend should do, I reminded my clueless friend Steve that Valentine’s Day was around the corner. The company offered an assortment of fortune cookies of all sizes stuffed with your own custom fortune. I even emailed customer service and was told my order would arrive on time. The result? So what can they do?

Small Business 106

Small Business Customer Service Facebook Retail 106

Beyond PR

APRIL 24, 2018

First, the news hook should be clearly stated. If the journalist can’t determine what your news is, how can you expect him to want to cover it? Next, your press release should tell a story conversationally. And remember, when a journalist can tell a compelling story about your brand, she’ll be that much more likely to want to.

Media 75

Media Survey Pitching Journalism 75

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Remember Vine? Ideally, research should include persona mapping to determine who the target is and fleshing that target out to create a character. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms.

Airlines 120

Airlines Exercises Fashion Print 120

Waxing UnLyrical

JUNE 4, 2014

Remember me? Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. The difficulty now is determining which channels customers are on. Other industries should take note immediately.

Mobile 101

Mobile Community System Social Media 101

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Start by ironing out your company’s dream clients/customers. Remember to share your content outside of marketing.

Trends 57

Trends Marketing Software Video 57

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 Show Empathy: Remember that this is an incredibly stressful time for everyone and let that inform the way you shape your communications, both internally and externally.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

DECEMBER 26, 2023

First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention. Without it, customers and partners will lose loyalty to your brand.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 5, 2017

Yet there’s one newer twist to the idea that concerns me: that content marketing shouldn’t just facilitate awareness or leads, but that marketing should actually profit directly from content , or at least generate cash that subsidizes marketing activity. Why Profiting Directly Borders on Unrealistic.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Communications Conversations

JANUARY 13, 2017

I don’t remember the first time I met Laura Kaslow (give me a break, I’m getting old and losing brain cells over here!). But, what I do remember is being impressed. And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!).

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. “I see a few things. A great data divide.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance.

Employee 77

Employee How To Internal International 77

Sword and the Script

OCTOBER 17, 2017

I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Some lawyers’ marketing should be illegal, but we needn’t go down that road. See these related interviews: Legal Marketing and Snake Oil; Off Script #21: Larry Bodine.

Marketing 68

Marketing Ethics Interviews Meeting 68

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Corporate histories are important to customers, employees, business partners, and community members. Kemps’ Experiential Anniversary.

Corporate 48

Corporate Examples Storytelling Brand 48