ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Despite layoffs at major tech employers, it’s still a buyer’s market for many jobs.

Brand 156

Brand Branding How To Employee 156

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

PR for Anyone

APRIL 13, 2022

More than 75% of all video views come from mobile devices. More than 75% of all video views come from mobile devices. The global video market was valued at $39.61 YouTubers upload 300 hours of video content to the platform every minute. 93% of businesses gain new customers as a result of branded video content.

Video 130

Video Strategy YouTube Interviews 130

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. But what if you have no news? What happens when your big story from last quarter has run its course? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. .

How To 334

How To Media Healthcare Survey 334

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. People want to know what they’re consuming and its origin.

Consumer 88

Consumer Brand Branding Education 88

ImPRessions - Crenshaw Communications

JUNE 15, 2023

What is earned media? Some say that earned media is a synonym for PR. Some say that earned media is a synonym for PR. But most PR programs comprise a whole lot more than earned media, also known as publicity. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back. But the reality is that B2B companies can benefit enormously from being active on a range of social platforms.

B2B 276

B2B Social Media Brand Branding 276

Burrelles Fresh Ideas

OCTOBER 31, 2023

In years past, the practice of ‘newsjacking’ gained popularity as a simple and cost-effective PR strategy. In this blog, I explore the pros and cons of newsjacking as a PR strategy, realizing that there are two sides to every coin when it comes to this topic. Think it ALL the way through and look at it from ALL angles.

Ethics 101

Ethics Trends Social Media SEO 101

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. Effective pre-launch PR strategies include: Creating a waitlist on your website.

Social Media 78

Social Media Strategy Media Reputation 78

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. As CTV gains steam among both viewers and advertisers – with nearly 95% of US households reachable via CTV programmatic media and ad dollars flowing from linear to streaming – the opportunities are abundant.

Retail 170

Retail Brand Branding Privacy 170

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Personalize the Approach. Use Software.

Pitching 298

Pitching Software Construction Writing 298

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics?

How To 78

How To Ethics Measurement Creativity 78

Onclusive

OCTOBER 12, 2021

To get C-suite approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when completed. The reasons and benefits of PR initiatives may seem perfectly obvious to you and others on your team; however, it may not be so apparent to decision-makers. What is a business case?

Resources 195

Resources Technology Data Tools 195

5W PR

SEPTEMBER 29, 2022

For a skincare product to gain followers on Instagram, constant effort and good content are very important. Product tutorials help to promote brands and they are a very popular type of video content on Instagram. Product tutorials help to promote brands and they are a very popular type of video content on Instagram.

Instagram 88

Instagram Marketing Construction Video 88

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

AUGUST 31, 2023

In a highly competitive market, standing out and capturing the attention of the target audience is essential. Defining the Unique Selling Proposition (USP) In a crowded beverage market, brands need a strong USP that sets their product apart. Harnessing the power of video Video content is highly engaging and shareable.

Brand 78

Brand Branding How To Advertising 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. So, should PR teams use newswire services to push news out? But are they really?

SEO 279

SEO Print Financial Product Launch 279

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 90

Community How To Marketing Data 90

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 114

Content Marketing Marketing Advertising Advertising 114

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Victorious PR

FEBRUARY 4, 2023

With the right public relations strategy, a real estate company can protect and enhance its reputation, and ensure that it stands out from the competition. Let’s check out some of the top reasons for the importance of PR in Real Estate and how it can manage their reputation effectively. Our team puts our clients first.

Real Estate 52

Real Estate Reputation Company Publicity 52

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. To add insult to injury, looming AI threatens to steal traffic and clicks to key link building content on many sites. Enter digital PR. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

MAY 30, 2023

A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for brands who know what they’re doing. You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. million likes with her original passport post currently standing at 23.3

Viral 62

Viral Trends Video Community 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Onclusive

AUGUST 30, 2017

So how can a PR department stand out and get C-level buy-in? Attribution is the lifeblood that keeps a PR department thriving and off the chopping block. For a more in-depth look at PR Attribution, download our free eBook. What PR Attribution brings to the table.

Tools 170

Tools eBook System Data 170

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Collect Market Data. Research Your Audience.

Creativity 106

Creativity Data Measurement Product Launch 106

Deirdre Breakenridge

NOVEMBER 6, 2017

Along the way, I’ve learned more about myself, fashion, and PR. Instead, most of my blog traffic comes from Facebook – my family, friends, family-friends, and friends of friends who are seeing and sharing my posts. People use the group to buy and sell everything from clothes to furniture at ridiculously low prices.

Fashion 0

Fashion Blogging Brand Branding 0

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! In addition to the topics listed above, we’ll also discuss how PR students can maximize on- and off- campus opportunities to help them transition into the workforce and become competent PR professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Stern + Associates

JULY 21, 2023

Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms. As a part of your PR strategy, analyzing social media sentiment toward your brand is one of your vital tasks.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Sword and the Script

OCTOBER 25, 2022

More types of content. Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. in an open-ended follow-up question. Harder to engage. “It’s

Communications 120

Communications Crisis Internal International 120

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! Instagram increase creator transparency.

Instagram 62

Instagram LinkedIn Social Media Media 62

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. Can you tell us what types of stories, trends or issues are on your radar now? The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.

Transportation 99

Transportation Meeting Newspapers Media 99

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? What does it take to become a thought leader? What are the pros and cons of being a thought leader? In this blog post, I’ll explore the principles of thought leadership as a PR strategy.

Leadership 52

Leadership Strategy Wikipedia eBook 52