Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. That’s of course what I did.

Blogging 113

Blogging Software B2B Survey 113

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Remote PR Jobs

SEPTEMBER 25, 2023

During that time, I learned a lot about the important — and ideally, symbiotic — relationship between reporters and public relations professionals. I learned what good and bad PR looks like, and I also discovered that, for some reason, most journalists don’t answer emails from PR pros.

Pitching 100

Pitching Report Writing LinkedIn 100

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game. AdExchanger Social Distancing With Friends. and beyond. AdAge Marketer’s Brief.

Marketing 306

Marketing Advertising Advertising Industry 306

PRSay

JULY 21, 2020

) manager of North America at Ben & Jerry’s, and Pablo Toledo, executive vice president at Camino PR , who are both dedicated to brands doing good in the world. This is really the answer to most PR questions: Be honest and be transparent,” said Peterson. What pain points does your organization and industry face?

Communications 192

Communications Brand Branding Crisis Communications 192

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~

Marketing 214

Marketing Content Marketing Social Media Employee 214

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News. But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. That's just one of the PR disciplines where Jennifer R. PRNEWS: You tend to work with activist, socially-conscious clients. Farmer excels.

Interviews 100

Interviews Media Media Training Training 100

Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. The bottom line: Even PR pros who have been at both of these tasks for a long time sometimes need a little help from their friends. PR is not a science but an art.

Pitching 147

Pitching Analytics Report Agency 147

PRSay

FEBRUARY 28, 2024

Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. You gotta be good. I come from a collectivist background. It is ‘we.’”

How To 100

How To Nonprofit Resources Groups 100

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect. This was back when the internet was in its infancy.

Agency 88

Agency Energy Crisis Management Industry 88

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. PR Week Webinars.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game. AdExchanger Social Distancing With Friends. and beyond. AdAge Marketer’s Brief.

Marketing 204

Marketing Advertising Advertising Industry 204

Solo PR Pro

FEBRUARY 9, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Put your PR house in order.

Course 110

Course Exercises LinkedIn Groups 110

Sword and the Script

AUGUST 23, 2022

More communications pros say their organization trusts the media than do not. Our regional outlets are pretty good.”. “We We continue to benefit from responsible reporting by our local newspaper.”. Because that’s what journalism is. Even so, the percentage is a little under half. The rest are questionable.”.

Survey 136

Survey Media Report Journalism 136

PRSay

SEPTEMBER 17, 2019

Was it as good as they say? I’m talking about the Popeyes Chicken Sandwich , an unexpected PR master class. For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 79

Ethics Nonprofit Community Examples 79

Flack's Revenge

SEPTEMBER 3, 2014

But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). I’ll be the first to admit that there are no guarantees in PR. Compared with what?

Skype 266

Skype Agency Pinterest Social Media 266

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Deirdre Breakenridge

SEPTEMBER 14, 2015

A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. You might wonder what has customer service to do with PR? Well, it applies very well to PR too.

Customer Service 150

Customer Service Training Internal International 150

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

Landis PR

NOVEMBER 14, 2022

A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what the public wants to hear. Having competition is a good thing.

Communications 98

Communications How To Local Survey 98

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Know what they write about.

Pitching 93

Pitching Consumer Trends Viral 93

PRSay

OCTOBER 2, 2017

So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories.

Data 144

Data How To Storytelling Analytics 144

Communications Conversations

DECEMBER 11, 2020

But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. What’s more, what an interesting and unique time to be starting a new job. What does onboarding look like? Both–what was it like looking for a new job during a pandemic?

Interviews 185

Interviews Meeting Video Energy 185

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Read on for their helpful tips. Bottom line?

How To 104

How To Fashion Banking Industry 104

Solo PR Pro

APRIL 4, 2023

For solo PR pros, business development is an important, ongoing process. In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the opportunities we solos have for business development and how to make the most of them. What are some topics you can address on LinkedIn?

Google 52

Google LinkedIn Employee Measurement 52

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 1) A still skeptical public.

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Should PR people be loyal advocates for clients? How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. The obvious answer is yes. Do the research.

Agency 140

Agency Enterprise Energy Retail 140

Solo PR Pro

NOVEMBER 16, 2021

No matter how long you’ve been in business, whether you’re a solo PR pro or leading a small team, you may have noticed the whispers of self-doubt sneaking into your consciousness. I found ways to catch myself in the middle of having those negative thoughts and learned the exercises to kind of push them aside.”.

Exercises 87

Exercises Energy Writing Analysis 87

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

It’s the season for recaps, forecasts, and lessons learned, so it makes sense for PR professionals, too, to look back and ruminate on the year that’s coming to an end and share a few observations from the year in PR. 2017 PR Takeaways. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Training Video Survey 136

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. ” Teaching at the college level can also be incredibly rewarding. ” Teaching at the college level can also be incredibly rewarding. 3 solo PR pros on becoming an adjunct instructor.

Education 107

Education Course Nonprofit Resources 107

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Data Driven PR. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. Follow these blogs to increase your PR acumen. But instead of fearing that a pitch may end up in a post, use the blog for good! Learn what not to write.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Corporate-side PR.

Industry 113

Industry Measurement SEO Corporate 113