Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ There are so many thoughtful contributions – from people working on both the in-house and agency sides. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

OCTOBER 16, 2017

I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Cision

JANUARY 20, 2017

But will this contest of craziness really turn once-in-a-while customers into die-hard fans? Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. Sorting the Must-Haves From the Nice-to-Haves. It’s not enough for consumers to love your offering.

Brand 120

Brand Branding Consumer Advertising 120

ReimaginePR

NOVEMBER 4, 2020

Whether it’s for a job or a media hit, these Zoom interview tips will help you That new job or life-changing feature on your brand could be just a few Zoom interviews away. Microphone: Your webcam should have a built in mic, but usually, they aren’t great. If you are so inclined, you might want an external USB mic.

Interviews 156

Interviews Film Skype Privacy 156

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. But if this is all negative, it will do more damage than good. What Are Your Needs?

Analysis 156

Analysis Measurement Government Examples 156

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Prohibition

DECEMBER 22, 2021

Well, what a year it has been! For our final PR campaign round-up of the year, we’re going to take a look back at the top 10 PR disasters and see what valuable lessons can be learnt from them. Well, this one needs absolutely no explanation really – what a disaster it was ! pic.twitter.com/p31jK5wIYK.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. Establish a clear target audience and message for your video.

Video 62

Video Product Launch Film Social Media 62

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Then, figure out how your brand can solve those problems. What are you most excited for?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147

Brand Branding Reddit Pitching 147

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. But 2021 begs a different question: How do you develop a great email newsletter?

How To 142

How To Content Marketing Banking Advertising 142

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality. A flippant attitude or a risky tweet can take a brand even further. Be reliable.

Social Media 136

Social Media Brand Branding Airlines 136

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Too often the perfect plan that meets all your needs is not in your budget.

Measurement 52

Measurement Communications Survey System 52

Cision

NOVEMBER 11, 2016

Is your company prepared to deal with the growing technological marketplace needing some communications help? Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR? At Crenshaw, you work with a variety of brands and businesses.

Communications 253

Communications Data Local Survey 253

PR 20/20

MARCH 26, 2020

We’ve been watching it from afar, as the tidal wave slowly moved closer. businesses and schools shut down, and many professionals were jolted into improvising a home office for an indefinite work-from-home period. As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis?

Crisis 92

Crisis Marketing Healthcare Resources 92

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52

Prohibition

OCTOBER 5, 2022

We’re back with another campaign round up, looking at our favourite campaigns from last month. Quorn want ‘no more porkies’ from the government. The meat-substitute brand drove a branded food truck by Downing Street and Parliament locations on the day Boris was leaving office, with a giant sign saying ‘NO MORE PORKIES’.

Social Media 62

Social Media Media B2C LinkedIn 62

Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Start by defining the purpose and goals of your live session. Additionally, check your equipment and ensure that everything is in working order.

Video 62

Video Social Media Media Instagram 62

Deirdre Breakenridge

MARCH 2, 2015

We wanted to provide news to women to help them launch their startups or scale their enterprises. Whether it’s sharp images or candid dialogue, we want to give that extra oomph. I also knew that we wanted women to come to our website and leave with the feeling that they could conquer the world, master whatever they set their sights on.

Enterprise 150

Enterprise Community Education Radio 150

Sword and the Script

DECEMBER 15, 2020

It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. Predictions from PR and martech providers; and. Make sure the C-Suite sees and understands the contribution your team makes every day. Predictions usually include some element of aspiration.

Marketing 167

Marketing Employee Content Marketing Training 167

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time?

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

JUNE 24, 2018

Being in the business for nearly 30 years, she has gained expertise on what it takes to get to the top of the PR game. Being in the business for nearly 30 years, she has gained expertise on what it takes to get to the top of the PR game. Q: What’s your definition of an “influencer?”. But brands have to be careful.

Storytelling 106

Storytelling Technology Course Privacy 106

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. The press release has become more important than ever when promoting a company and its products or services.

Engineering 128

Engineering Writing Social Media Tools 128

PRSay

JUNE 26, 2016

Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders. Good Planning Includes Social Media. The time you spend on your strategic planning is a direct reflection of your program results. The Social Media Strategy Wheel.

Social Media 113

Social Media Media Infographics Community 113

PR Fuel

SEPTEMBER 18, 2018

Most press releases suck, and they’re a waste of words and a waste of everyone’s time, from the person who wrote it to the reporters who get bombarded with it. Most press releases suck, and they’re a waste of words and a waste of everyone’s time, from the person who wrote it to the reporters who get bombarded with it. What a concept!

Writing 118

Writing Newspapers Report Data 118

Polaris

DECEMBER 4, 2014

But if you’re a busy CMO or a director of marketing, it’s important to make time for activities that will help you be better at your job. Take a few minutes out of your schedule to get inspired with these TED Talks—and to view work from another perspective. 2: Derek Sivers: How to start a movement. Powerful stuff.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR? What has been the biggest challenge?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Here are the cliff notes to each of those three surveys. of company revenues.

Survey 85

Survey Marketing Exercises Study 85

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Social Media 62

Social Media Trends Consumer Video 62

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Here’s how we did it. A client’s portal review, with collaborative recommendations from the team. HubSpot Training Program.

Training 72

Training How To Course Software 72

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Speakers, such as Daniel Pink and Sally Hogshead , provided advice seemingly designed to deliver success today and well into the future.

Content Marketing 120

Content Marketing Marketing SEO Education 120