Axia PR

JUNE 13, 2023

Understanding these four media tiers can help you gain quality media coverage. Educating clients and helping them learn more about news media outlets, reporters, and pitching are a larger part of public relations professionals’ job than many realize.

Measurement 71

Measurement Media How To Education 71

Onclusive

OCTOBER 5, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms professionals.

Internal 195

Internal International Corporate Meeting 195

Beyond PR

AUGUST 24, 2016

While social media may have once been viewed by news media as another way to drive clicks to articles, Cision’s latest Global Social Journalism Study reveals that social media use by journalists goes far beyond publishing and promoting content. . These journalists may be the most receptive to your outreach on social media.

Social Media 40

Social Media Study Media Groups 40

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. What type of content are they interested in, and what worked in the past? Elizabeth Barrett. VP Research, Gartner. Who is your audience?

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

But there are many types of content that build credibility and leadership as part of a strategic PR program. We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. Here are five of the most common. Traditional Trend Piece. Personal/Lessons Learned.

Leadership 353

Leadership Insurance Insurance B2B 353

Waxing UnLyrical

JANUARY 30, 2015

It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? The worst kind of social media know-it-all. So I asked folks what they thought the worst kind of social media know-it-all was.

Social Media 40

Social Media Media Community Education 40

Ronn Torossian

DECEMBER 5, 2022

There are many different things that go into creating effective influencer marketing campaigns, however, the most successful types of influencer marketing campaigns tend to stick to a few very effective strategies. The post Making More Effective Influencer Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Social Media Company 195

Ronn Torossian

MAY 31, 2022

The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and search engine visibility, as well as their social media reach.

SEO 195

SEO Social Media Media Engineering 195

Ronn Torossian

OCTOBER 5, 2020

The list of social media platforms available to the regular user seems to be constantly growing. And while the number of platforms and their type is changing, there’s one thing that remains constant: social media is staying and the public is […]. Marketing industry pros must have probably heard of most, if not all of them.

Social Media 293

Social Media Industry Marketing Media 293

ImPRessions - Crenshaw Communications

MAY 2, 2023

Those who work in PR, communications and media are especially concerned. For example, you can type in “story ideas involving cybersecurity,” and ChatGPT will produce a list of angles that might work, or at least get you thinking. In fact, PR professionals are likely to be impacted by generative AI as significantly as any other career.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. For some organizations, the CEO or founder is the best spokesperson due to broad-based knowledge and presumed clout with media. It’s rare for a company to be limited to only one type of story. Consider double-teaming experts.

Media 323

Media Interviews Financial Construction 323

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 336

Media Relations Blogging Media Crisis 336

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

Prowly

DECEMBER 20, 2023

The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. The acronym “PESO” stands for Paid, Earned, Shared, and Owned media and was coined in 2014 by Gini Dietrich, Founder and CEO at Spin Sucks.

Examples 104

Examples Communications Media Analytics 104

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. With earned media, “It’s about credibility,” she said. “If If you’re doing paid media, it’s about growing your reach.”

SEO 129

SEO Measurement Television Google 129

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Moz, a leading SEO tool, defines SEO as “practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results.” Earned media coverage lends itself well to editorial backlinks, because these articles ideally tell a story. Can PR teams “earn” backlinks?

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Edcals outline the content that media outlets will focus on for the entire year. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

The Proactive Report

DECEMBER 26, 2022

By Cokey Falkow, Content Strategist for Meritus Media. Video is the most watched type of content online. Social media listening can provide invaluable insights when it comes to telling the story of your brand. Way back when the Internet first started it was almost exclusively text content. And it should move them emotionally.

Video 162

Video Film Social Media Facebook 162

Agility PR Solutions

AUGUST 15, 2021

There are some announcements that will just not generate any coverage in tier one media outlets, no matter how much your company might want coverage in those types of media outlets. These types of announcements are called noteworthy news—it is notable but not quite newsworthy.

Communications 157

Communications Media Media Relations Company 157

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

Remote PR Jobs

SEPTEMBER 25, 2023

While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts.

Media 100

Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. The best are succinct, informed, and tailored to deliver the freshest content.

Company 203

Company Trends Case Study Crisis Management 203

PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. What types of residential stories do you like to cover? “I do a House of the Week. The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292

Local How To Newspapers Pitching 292

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. They rank third and fourth for the types of videos watched. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

Flack's Revenge

MARCH 24, 2023

CMO Huddles The newsletter shared anecdotes in six areas: making news when you don’t have any, the importance of the finding the right agency partner, building media relationships, how to leverage customer advisory boards (CABs), and the key role of awareness in the B2B buyer journey. He hosts CMO Huddles , a forum for B2B CMOs.

B2B 240

B2B Nonprofit Small Business SEO 240

Agility PR Solutions

JUNE 30, 2022

New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape. What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions?

Consumer 164

Consumer Brand Branding Marketing 164

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. But are they really?

SEO 279

SEO Print Financial Product Launch 279

Remote PR Jobs

MAY 26, 2023

Clients are often willing to pay more for experienced PR pros who have a proven track record of delivering results, have developed strong relationships with journalists and media outlets, and possess a deep understanding of the industry. Consider what type of applicant would be the perfect fit for your job at hand.

Healthcare 187

Healthcare Survey Resources Industry 187

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

Social Media 91

Social Media Trends Crisis Management Tools 91

The Proactive Report

JANUARY 4, 2023

By Franki Falkow, Content Director, Meritus Media. Lists – A bulleted list of steps explaining how to achieve the search query – Recipes and other types of how-to content often appear as numbered lists of steps. Google favors certain types of content for featured snippets. Aim to include: Instructions. Definitions.

Engineering 147

Engineering SEO Google Comparison 147

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . For any type of media outreach, lead time is critical. Being ghosted by members of the media is an unfortunate part of being in PR, so it’s up to us to share the reality of the situation. Timing is key.

How To 321

How To Media Report Pitching 321

Axia PR

FEBRUARY 18, 2024

Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. What type of content drives engagement on the platform? Explore the key takeaways for B2B companies using Threads and what industry experts have to say. Should your company prioritize it at all?

Social Media 77

Social Media B2B Media Twitter 77

Stern + Associates

AUGUST 11, 2023

Related article: 3 Tips for Effective Sustainability Communications What Are the Different Types of Public Relations? The goal of media relations is to get positive coverage of a company or organization in the media, which can help to strengthen the company’s connection with its stakeholders.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Digital and social media The B2B tech media landscape is now ruled by the digital domain. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

5W PR

MAY 20, 2022

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments. Complaints.

Social Media 88

Social Media Brand Branding Media 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium When I brought my company’s PR function in-house in August of 2018, I realized that I needed a media database. That requirement led me to Cision, which appeared to be the last and best game in town for this type of database. Difficult Search For media search, Cision has proved to be more frustrating.

Web 100

Web Report Pitching Google 100