Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

In tech PR , the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. Internet of Things. IoT didn’t go away in 2018. Crowdfunding.

Trends 186

Trends Media Privacy Technology 186

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Like it or not, applied AI, virtual twins, distributed infrastructure, and other industry-changing technology trends aren’t going away.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

In an earlier post, we discussed what makes tech such a different animal. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. One of ours is ad tech. Ad tech is always on the move and changes in the space invite new opportunities and challenges. CTV has been a huge trend, and 2022 has been a banner year for it.

Retail 170

Retail Brand Branding Privacy 170

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.”

B2B 156

B2B Company Storytelling Retail 156

5W PR

JULY 7, 2023

The concept of beauty tech has been evolving over the years. In recent times, major brands have begun heavily investing in the beauty tech space. In recent times, major brands have begun heavily investing in the beauty tech space. Skincare and Beauty Tech AI plays a pivotal role in customizing skincare routines.

Trends 78

Trends Technology Consumer Video 78

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. Growth of CTV/OTT ad tech. AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. Growth of CTV/OTT ad tech. AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Today’s B2B tech buyers hold the power of information at their fingertips. Digital and social media The B2B tech media landscape is now ruled by the digital domain.

B2B 78

B2B Media LinkedIn Infographics 78

PR in High Definition

FEBRUARY 23, 2021

Here’s a round-up of the tech stories that are hotting up right now and worth keeping an eye on. You’re not alone and the tech companies know it. Whilst there’s a fight on bad content, many tech firms are fighting each other. As some tech firms fight, others collaborate. Did you looove that tech news fix?

Trends 115

Trends Facebook Exercises Google 115

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. Then I customize a media list of tech reporters planning stories on Quiet Quitting for another client, prep an abstract for a byline on sales enablement technology, and research a few topics for future content.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. Then I customize a media list of tech reporters planning stories on Quiet Quitting for another client, prep an abstract for a byline on sales enablement technology, and research a few topics for future content.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. But tech PR takes things to a different level because of its constant innovation and dominance of the news. But tech PR takes things to a different level because of its constant innovation and dominance of the news.

Privacy 308

Privacy Conference Advertising Advertising 308

PR in High Definition

MARCH 24, 2021

What’s trending this Spring? Before we dive into the main tech headlines for March, it wouldn’t be right to talk about the UK news agenda without acknowledging the recent and tragic death of Sarah Everard in London and how it has highlighted issues of women’s safety in society. Want to hear more tech news from us?

Trends 96

Trends Retail Automotive Google 96

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well: “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times […]. There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous.

Publicity 230

Publicity Trends Conference Industry 230

The Proactive Report

DECEMBER 2, 2022

None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. Original Imagery.

Trends 147

Trends Instagram Creativity Small Business 147

Flack's Revenge

DECEMBER 12, 2022

Regardless, it is striking how the words of an aging tech giant can light a fire under a concept that was little-known and seemingly not going anywhere at the time. Especially media, they don’t necessarily want to cover legacy tech. See below for the template, and this link to a post about Gartner’s Hype Cycle for Emerging Tech, 2022.

Real Estate 156

Real Estate Case Study Technology Education 156

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1 Tech Startup Industry The tech industry is flourishing.

Social Media 78

Social Media Strategy Media Reputation 78

5W PR

JANUARY 17, 2024

This year’s show provided us with a lot to think about, but these five trends captivated our attention. Aging and Elder Care Healthy aging, aging tech, and elder care dominated the Smart Home sector of CES this year. Determining what’s truly innovating on AI in 2024 and what is leveraging this new trend to break through.

Trends 78

Trends Healthcare Technology Consumer 78

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Internet ad spend surpasses television spend. Digital health is hot.

Trends 159

Trends Mobile Advertising Advertising 159

Business Wire

JANUARY 6, 2020

Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. Artificial intelligence is the foundation of our digital world.

Trends 208

Trends Publicity Data Tools 208

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JULY 14, 2020

But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. One way to be proactive in generating news is to showcase research that offers surprising insights or trends. It’s free of charge and offers an extension that helps yield quicker insights.

Tools 295

Tools Software Survey Meeting 295

Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. That said, here are 10 PR industry job trends, including some data sourced from the U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

5W PR

FEBRUARY 29, 2024

The Kitchen & Bath Industry Show (KBIS) is renowned for setting the stage for the latest innovations and trends in home design and technology. This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention.

Trends 78

Trends Technology Consumer Resources 78

PR in High Definition

APRIL 26, 2021

Now, back to the big developments we’re seeing unfolding in the world of tech and we have to start with Deliveroo’s highly anticipated IPO — and subsequent flop. There could soon be more bad news for the big players in the tech world, as the UK has launched a new watchdog to crack down on big tech. So, what went wrong?

Trends 62

Trends Banking Energy Retail 62

Agility PR Solutions

NOVEMBER 29, 2023

After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content trends in 2024? New research from Artlist, a tech firm for digital creators, […] The post 2024 content creation trends: 5 predictions to help brands craft the content of tomorrow appeared first on Agility PR Solutions.

Trends 103

Trends Brand Branding Communications 103

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Upwave helps PR professionals create proactive data and trends using its Instant Insights feature. Google Trends. Google Trends is underutilized in our view. PR professionals can not only capitalize on newsworthy angles based on popular trends, but target specific locations using the geographic search trends features.

Tools 232

Tools Radio Trends Pitching 232

5W PR

JANUARY 29, 2024

Effective public relations in the defense tech industry involves more than just dealing with the present. Their goal is to change how the public sees the defense tech industry. PR subtlety Defense tech PR demands a nuanced approach unlike any other. Forget the Silicon Valley playbook of viral trends and flashy apps.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. His current beat is breaking news, trends, and controversies affecting marketers, agencies, and platforms.

Twitter 177

Twitter Advertising Advertising Report 177

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. Wearable fitness tech appeals to a broad demographic, from fitness enthusiasts and athletes to health-conscious individuals and those on their wellness journey.

Marketing 78

Marketing Infographics Content Marketing Data 78

Agility PR Solutions

JANUARY 1, 2024

2024 will be a landmark year in business tech. We’ll obviously continue to see AI saturate business operations, with advances we may not be able to envision just now pushing the tech further into customer relations, productivity, automation and more, getting more lifelike at every turn.

Trends 103

Trends Publicity 103

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Prowly

DECEMBER 16, 2022

There are so many conversations about the challenges of tech PR in discussion groups these days! That’s because tech public relations is one of the fastest-growing (and let’s face it – lucrative) PR niches out there. This latest boom in tech PR (and a growing need for startup PR in […].

Groups 104

Groups Publicity Industry Trends 104

Onclusive

JULY 27, 2020

Track and research companies, trending topics, and authors across a variety of media formats. The post Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring appeared first on Onclusive. Try Essentials and Pro for free today and see how data science can modernize your communications.

Enterprise 307

Enterprise Analytics Media Analysis 307