Stephen Waddington

MAY 16, 2022

It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday. Have a short subject line: one-to-five words Public relations practitioners tended to write subject lines between 10 to 15 words. The study showed that the shortest pitches were the most successful.

Pitching 151

Pitching Media Relations How To Media 151

PRSay

FEBRUARY 6, 2024

Here are three ways: Tell your process story. Kelt has revived the tradition… We send our already aged spirits, still in oak barrels, on a three-month sea voyage around the globe. Wherever you post your RFSs, ask these three questions for a good story: What was the problem you faced? So, how do you find stories to tell?

Writing 193

Writing Insurance Insurance Construction 193

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

Here are three themes we expect to emerge from this year’s SaaStr Annual: Harnessing AI It’s no shock that AI — possibly the most talked-about tech innovation of 2023 — will be a frequent topic of discussion at SaaStr Annual. That word is “scale.”

Leadership 182

Leadership Creativity Trends Resources 182

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search. Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

MARCH 27, 2024

It has made her extremely sympathetic as a mother of three. In other words, when the stakes are high, offer the truth. Kate’s explanation that the family needed time to explain the situation to their children was very understandable — for any other family. This isn’t new, and the Palace surely knows it.

Privacy 332

Privacy Video Crisis Publicity 332

PRSay

MARCH 13, 2024

The original focuses on the event — an awards announcement: For the first time in the 35-year history of the Heroes, Saints & Legends Awards, all three honorees are women. And for the first time ever, all three honorees are women. Write about the impact, not the event. They’re the Heroes, Saints & Legends Award winners.

Energy 167

Energy Community Writing Training 167

PRSay

DECEMBER 20, 2023

I still remember my APR panel presentation in front of three Accredited practitioners. In other words, I cut out the fluff. Since most awards programs have word- or page-length limits, it forces you to be concise and direct. It helps keep you up to date on new trends and developments.

Publicity 174

Publicity Case Study Ethics Study 174

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention.

Blogging 153

Blogging B2B Software SEO 153

Sword and the Script

MARCH 12, 2024

In other words, companies that have a member of their board with marketing experience yield higher shareholder returns. The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. She currently teaches at the Darden School of Business.

Marketing 136

Marketing Survey Study Comparison 136

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. I pitched them, and what it turned into was a three-hour meeting with this reporter that was incredibly emotionally charged, including her slamming her arms on the desk and yelling expletives at us. Could you demonstrably prove the reporter changed your words?

Report 83

Report How To Ethics Nonprofit 83

Onclusive

MARCH 11, 2020

I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Words spread a lot like diseases — most of them never make it into the general lexicon. The post Word!

Groups 195

Groups Social Media Examples Report 195

Onclusive

MARCH 11, 2020

I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Words spread a lot like diseases — most of them never make it into the general lexicon. The post Word!

Groups 195

Groups Social Media Examples Report 195

PRSay

JANUARY 4, 2022

Would you like to learn more tips for reaching your readers and getting the word out? But if you’ll break that practice into three steps — prewrite, write and rewrite — then you’ll soon be writing better, easier and faster. Reach nonreaders with words. So how do you reach nonreaders with words? Happy New Year!

Writing 205

Writing Web Training Content Marketing 205

ImPRessions - Crenshaw Communications

JUNE 8, 2023

Word is that two senior CNN communications executives are also casualties of Licht’s fall. One, two, three – JUMP – right in their way. When the client called to say we’d won the assignment, he said we were up against three digital marketing companies who recommended SEO. Throw a leg up if they try to go over you.

Reputation 334

Reputation Television Internal International 334

PRSay

JULY 17, 2020

Readers look at only the first two or three words of the headline when scanning lists. That makes front-loading your headlines with your topic word so important that usability expert Jakob Nielsen ranks it the No. Here are three ways to do that: 1. Want more tips for getting the word out with media relations pieces?

How To 188

How To Writing Training Survey 188

Cision

MARCH 31, 2017

There were three sessions at SMMW that fought to change my mind. Word of mouth has long been hailed as the holy grail of marketing. Jay’s book and his company Convince & Convert argue that you can strategically create involuntary word of mouth by setting up talk triggers. Here’s what Jay had to say.

Customer Service 280

Customer Service Social Media Marketing Media 280

Ronn Torossian

JUNE 25, 2018

Getting the word out about your brand doesn’t need to feel or to be impossible. The post Get Media Contacts to Pay Attention in Three Easy Steps appeared first on 5WPR CEO Ronn Torossian Founder's Blog. There are still a few simple steps you … READ MORE ».

Media 240

Media Blogging Brand Branding 240

Mindful Marketing

MARCH 3, 2024

One prominent recent example reflecting a broadening tolerance of curse words is the edgy slogan adopted by Pennsylvania Governor Josh Shapiro: “Get sh_t done.” However, politicians are far from the only professionals who have seen their vocabulary become more curse-word-inclusive. by showing their real self to others).

Marketing 100

Marketing Healthcare Study Advertising 100

PRSay

NOVEMBER 14, 2022

These were Oscar-winning actress, author and activist Marlee Matlin’s opening words when talking about facing challenges and finding success. Most recently, she starred in the heartwarming family drama “ CODA ,” which received three Academy Awards, including Best Picture, this past year. “Dream big, move fast and keep on working.”

Film 190

Film Local Education Interviews 190

Agility PR Solutions

OCTOBER 14, 2021

“Experience” in brand marketing is tantamount to “location” in real estate—it’s the three most important words.

Real Estate 147

Real Estate Enterprise Groups Strategy 147

PR for Anyone

MARCH 24, 2020

It’s worked thousands of times and it involves three simple steps. New” is the key word. A Realtor can share three best bang-for-your-buck upgrades before selling. Right” is the important word. I created a system I call the Get PR Famous Formula that is a proven to work. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Sword and the Script

MARCH 26, 2024

Thought leadership builds trust Roughly three-quarters of decision-makers said thought leadership was more trustworthy than other marketing materials. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. The survey has a margin of error of plus or minus 2.8%

Leadership 127

Leadership B2B Study Survey 127

PR in High Definition

SEPTEMBER 30, 2022

But oh, the c-word is used again by one of the main characters. The c-word has always been very divisive, some people can easily say it, some just can’t. But the over-use of such a strong swear word is beginning to cheapen the script, in my opinion. Does the style and tone of the words work with the type of company you are?

Employee 62

Employee Company Writing Communications 62

Onclusive

JUNE 17, 2020

Specifically, the average word count of a Google first page result is 1,890 words. In our next blog, we’ll share three more strategies that the most innovative communicators are using to better engage through media. A recent study from Backlink.io

Strategy 273

Strategy Media Television Content Marketing 273

Onclusive

AUGUST 30, 2023

You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent Use the next three tactics to help maintain a positive brand image and protect your brand: 1.Media Use these final three tactics to help improve and maintain a positive brand reputation: 1.Embracing

Brand 195

Brand Branding How To Reputation 195

PR 20/20

FEBRUARY 20, 2023

This example illustrates that word-of-mouth marketing absolutely works. But what’s important to remember is that word-of-mouth marketing isn’t the only type of marketing that works. Word-of-mouth marketing gives someone else the narrative Sure, your customers are your greatest advocates. Here’s why.

Strategy 84

Strategy Marketing Case Study Study 84

Stephen Waddington

JANUARY 25, 2021

Max three slides Sessions on the last Friday of the month ( starting 26 February ), 1pm-2pm Pitches on a topic, issue or business interest but it must be related to media, marketing or PR Speakers submit a pitch (max 100 words) and biography. Four, five minute presentations via Zoom followed by 10 min Q&A.

Pitching 158

Pitching Community Study Marketing 158

PRSay

MAY 12, 2021

There are three kinds of lies,” as Mark Twain said back in the day. But they process the creative technique of storytelling in three ways: Intellectually. That’s three ways readers can tamp it into their minds… and three ways they call pull it up later, when they want to remember the story and its point. Emotionally.

Creativity 169

Creativity Writing Storytelling Study 169

ImPRessions - Crenshaw Communications

JULY 10, 2023

In other words, does PR actually need disruptive technology to succeed? Three ways technology benefits PR It may sound like doom and gloom, but technology isn’t just important to PR as a means of preserving our jobs. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Maxim Behar

MAY 8, 2023

We interrupt, don't listen, we are ready with the answer from the first two or three words. Let us first listen carefully to the person in front of us, reflect on his words and only then respond to him. And if there is even one percent sense in his words, it is helpful to start with them first. So far so good.

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PRSay

JUNE 27, 2019

People read about 200 words per minute. The result: your recommended word count. So multiply one minute by 200 (words per minute) to get the recommended length of your e-zine in words. The answer: 200 words per newsletter. Twenty lines is about 200 words. Calculating your A.R.T. To determine A.R.T.,

Web 164

Web Writing Study Training 164

PRSay

APRIL 28, 2022

This feat is a PRSA milestone: The first three-generational family to earn their APR. This professional family tradition meant I was raised by storytellers, people who understood the power of their words. It also helped further solidify the connection among three generations of my family. I am a third-generation PR professional.

Storytelling 147

Storytelling Study Education Resources 147

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

OCTOBER 24, 2018

Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition. In other words, by using the communications skills that he seemed to have acquired naturally throughout his business career, Ghosn created a win-win for stakeholders.

Ethics 223

Ethics Automotive Technology Conference 223

PRSay

AUGUST 3, 2022

Boston Celtics legend Bill Russell was a giant in every sense of the word. I can’t remember his exact words, but the gist was, “we all knew what we weren’t good at.”. Still, we cannot focus on improving these areas at the expense of writing better presentations or perfecting our three-pointers. The answer stunned me.

Training 141

Training Media Training Crisis Communications Writing 141

Flack's Revenge

SEPTEMBER 1, 2021

Or at least blog a strongly worded rebuttal. I wasn’t trying to shoot the messenger, after all, a reporter said those words. Who’s going to rise to defend our industry’s punching bag, documents that seem cookie cutter, useless, all too often written poorly with trite, overly cheerful quotes and obscure buzz words?

Writing 177

Writing Pitching Report Industry 177

The Hoffman Agency

MARCH 4, 2024

After nearly three months, my internship at The Hoffman Agency has come to an end. The three accounts I worked on covered governance, higher education and the printing industry. The three accounts I worked on covered governance, higher education and the printing industry. Here are four in particular: 1.

B2B 41

B2B Print Government Agency 41