Mark My Words

JULY 11, 2014

Into the darkness they go, licking their wounds after one of the greatest sporting humiliations. This was the most tweeted about sporting event in history – with 35.6 million tweets posted during the agonising 90 minutes. The only thing the Brazilians can do now is be stoic. It was one night after all.

Sports 112

Sports Brand Branding Analysis 112

Prohibition

DECEMBER 22, 2021

For our final PR campaign round-up of the year, we’re going to take a look back at the top 10 PR disasters and see what valuable lessons can be learnt from them. LoveIsland Matt Hancock memes that are circulating are literally making my night! ???? Matt Hancock Ironically Breaks His Own Rules. pic.twitter.com/p31jK5wIYK.

Crisis 62

Crisis Instagram Social Media Facebook 62

Communications Conversations

FEBRUARY 2, 2018

The idea: Simple–to tweet at other Minnesota-based brands and challenge them to tweet about our “Minnesota Nice” behavior and how we aim to help those coming to Minneapolis/St. From there, a slew of brands from Target to Sun Country to Caribou Coffee got involved and kept the Twitter thread going.

Digg 60

Digg Social Media Banking Sports 60

Communications Conversations

OCTOBER 7, 2014

But here’s the thing: When your employees go home at night, what programs and platforms are they using? They tweet freely. Then, I think about the painful process some companies go through sharing files on “drives” and editing docs via email. It does its job. And then they come back to work.

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Employee Corporate Communications System 157

Karen Freberg

FEBRUARY 14, 2022

The Super Bowl has come and gone, and of course we are going to see a lot of takes and insights on what worked, and what didn’t, related to what brands did for their commercials. I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media.

Social Media 64

Social Media Brand Branding Media 64

Communications Conversations

MAY 4, 2015

Tide’s #OurColors campaign was one of several throughout the night, but also one of the more interesting from a variety of viewpoints. And, personally, I think it’s weird for these kids who have been dreaming about this moment since they were 5, to be making sponsored tweets just seconds after that big moment.

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Twitter Case Study Study Brand 60

Cision

OCTOBER 16, 2017

Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. We got a lot of topics to discuss and we’re going to start with a perennial one, I think, in PR — buy-in from the C-suite. Chris welcome to the Earned Media Rising podcast. Steve Barrett: Yeah, great to have you here.

Media 202

Media Storytelling Technology Data 202

Reputation Specialist Michael Toebe

FEBRUARY 2, 2022

She recognized she was upset yet didn’t know that her words were angry and going to get her into trouble, resulting in punishment. This is white people doing it to white people, so y’all going to fight amongst yourselves.” I tweeted about it last night but I want you to hear it from me directly,” she said. “I

Communications 52

Communications Television Groups Corporate 52

Mark My Words

MAY 24, 2021

Teigen has been exposed for sending shockingly cruel messages to other women on social media, telling TV personality Courtney Stodden in 2011 to “Go. and mocking Lindsay Lohan, who has admitted to cutting herself in the past, by tweeting that same year: “Lindsay adds a few more slits to her wrists when she sees Emma Stone.”

Instagram 60

Instagram Social Media Video Interviews 60

Waxing UnLyrical

AUGUST 13, 2014

It was 10 oclock on a Friday night.  She was holed up in her cubicle putting the finishing touches on some press kit materials for a client, and her phone kept up its insistent buzzing with messages from friends out on the town wondering where she was. Yes, occasionally things happen quickly, and thats fun.

Publicity 98

Publicity Nonprofit Banking Government 98

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. When is this guy going to take a break? It’s like the speaker himself isn’t even listening to what he’s saying because he just keeps repeating the same thing over and over. Click To Tweet.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Prohibition

JANUARY 23, 2023

Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. ‘Native posting’ is the first thing to consider with Facebook. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

FEBRUARY 15, 2012

After all, so often how you start is a precursor for how your career will go. Tomorrow night, from 8-9 pm CT (9-10 pm ET), Arik Hanson and Valerie Simon , who created the #HAPPO hashtag ( Help a PR Pro Out) and chat, are bringing back this terrific Twitter chat to help you out. See you then! Image: davemelbourne via Flickr, CC 2.0.

Twitter 91

Twitter Leadership LinkedIn Employee 91

Communications Conversations

AUGUST 25, 2015

But today, that’s exactly what I’m going to do. Then, we needed to think about how we were going to approach them. And, we played up the fact that it was going to be fun (trivia and a meat raffle! Pretty tough to say no to a free night out at one of the city’s top restaurants? What was in it for them?

Case Study 60

Case Study Study Local Twitter 60

Cision

JANUARY 11, 2016

What a night! Henson celebrated her win with cookies and social personalities tweeted with a fury. Let Go and Let Stacy. Oh you GO, America and Eva. “I’ll never let go, Jack.” Go, @TherealTaraji ! Admit it gang, our tweets are more fun than the show! StacyLondon. Style and Substance.

Twitter 120

Twitter Fashion Television Travel 120

Mark My Words

MARCH 3, 2021

ITV’s Royal Editor Chris Ship has revealed that the issue will be discussed with Oprah in the tell-all interview due to be broadcast on CBS in the US on Sunday night and on ITV1 in the UK on Monday at 8pm. ‘I know that she is going to mention things like mental health and the impact of being in the UK had on her mental health.

Interviews 60

Interviews Advertising Advertising Reputation 60

MaccaPR

JANUARY 15, 2019

Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”. Within days, Fiji Water was tweeting out movie scenes from “Rocky” to “Star Wars,” in which their Fiji Girl appeared to hover behind actors Sylvester Stallone and Mark Hamill.

Marketing 78

Marketing Viral Consumer Brand 78

wiredPRworks

SEPTEMBER 13, 2018

There’s no continual checking in to see how things are going. At first, when I heard other iPhones going off, I instinctively wanted to check my phone, and then realized I didn’t have one. Before going downtown last night, I mapped out the best route on my computer and remembered to take Roosevelt Road to Maywood, not 290.

Mobile 45

Mobile Print Travel Social Media 45

Shift Communications

APRIL 24, 2015

It’s all about this thing called “good judgment” and using it, people. Maybe you have one too many drinks one night and say something not-so-kosher on social media. Your tweet or post has already been shared all over the place, including with your boss. Anyone who clicks it can see it. You just never know. It’s too late.

Social Media 60

Social Media Privacy Media Twitter 60

Mark My Words

MARCH 3, 2021

Oprah with Meghan and Harry: A Primetime Special will be shown in the UK at 8pm on Monday, March 8, around 24 hours after it is first shown in the US on Sunday night. From the shape of the hype this is going to be a disruptive storm. It was a largely open field in the UK after the BBC declined to broadcast it.

Interviews 60

Interviews Advertising Advertising Reputation 60

Sword and the Script

MAY 12, 2015

The only thing keeping you running, is you. And by champions, it meant, how ordinary people are seemingly capable of accomplishing impossible things. One of the speakers noted people accomplish these things, not just because of physical training, but also of mental preparation. It’s just a tweet. We feel awful.

Exercises 60

Exercises Training Newspapers Sports 60

Critical Mention

APRIL 6, 2017

When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. I came back to my room one night, and the maid had bought a tube of toothpaste and left a note – “I saw you were running low, thought I could help.”

Social Media 60

Social Media Customer Service Hotels Marketing 60

Cision

JUNE 29, 2015

It was movie night and the kids were asleep. HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). Conversely, we all know people who self-disclose too much too soon and make things awkward.

Study 120

Study Writing Facebook Groups 120

Karen Freberg

FEBRUARY 1, 2019

Influencers – you hear about them wherever you go. There are now virtual influencers (yes, that is indeed a thing) and many are paying millions of dollars to have endorsements and partnerships with them. This does not happen over night and you can’t assume there is a “cookie cutter shaped” model for influencers.

Marketing 51

Marketing Ethics Guidelines Community 51

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Or if someone sent out a really funny, or touching, tweet.

Twitter 107

Twitter Analytics Community Facebook 107

MaccaPR

JANUARY 15, 2019

Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”. Within days, Fiji Water was tweeting out movie scenes from “Rocky” to “Star Wars,” in which their Fiji Girl appeared to hover behind actors Sylvester Stallone and Mark Hamill.

Marketing 48

Marketing Viral Consumer Brand 48

The Stalwart Blog

OCTOBER 23, 2015

I never thought I’d see Janet Jackson in concert either, but there she was last Saturday night dancing her way through an entire show at 50-years-old. I’m also a fan of “ Ann Friedman Weekly ” emailed on Fridays (TGIF-riedman), Of a Kind’s “10 Things” from founders Erica and Claire, and Holiday Matinee’s “Monthly Radness.”.

Software 60

Software Writing Instagram Corporate 60

Waxing UnLyrical

MAY 4, 2011

That’s why TweetDeck isn’t going anywhere and won’t undergo any major overhauls. TweetDeck is going to change somewhat, there’s no doubt about that. That may not have been a deathblow for Twitter, but it would not have been the cause of an office party at karaoke night either. He also blogs and tweets.

Twitter 82

Twitter Mobile Analytics Social Media 82

Waxing UnLyrical

DECEMBER 13, 2010

I’m going to be one of what I suspect will be at least 100 people singing Christmas carols and holiday songs as folks wend their way home after work. I’m sure at least some of us are going to be tweeting the fun, so follow #metrocarols if you can’t make it/are not in the area. We told you so!&# Bah, humbug.

Media 89

Media Facebook Twitter Film 89

Flatiron Communications

OCTOBER 10, 2015

I’m sure you heard the news this week that one of the three American heroes who foiled that terrorist plot aboard a Paris train was himself stabbed in a late-night altercation on the streets of his hometown of Sacramento, CA. Sacco, but who nonetheless felt she had in fact sent the offending tweet.” You remember, Ms.

Sports 28

Sports Crisis Management Employee Crisis 28

Critical Mention

APRIL 26, 2017

His groundbreaking work for Syracuse University’s (Go Orange!) There are no “off days” in sports and you must be willing to work nights, weekends and holidays during everyone else’s leisure time. I wanted to go after a younger audience and build the next generation of Syracuse fans, so we moved the game to FM stereo.

Sports 60

Sports Internal International Enterprise 60

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

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Tools Google Twitter Facebook 100

Waxing UnLyrical

NOVEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S. He did an amazing job, going so far as to prepare a “tofurkey” for one of the nieces, a vegetarian.

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

DECEMBER 4, 2010

You mean the sun still rose in the east, and your days have been going (relatively) according to plan? Maybe someone should tell KK that tweeting two days after she’s supposed to be dead isn’t playing by the rules. As of last night, fans had donated just over $201,000. Are you sure? What’s taking so long?

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Bad Pitch Blog

SEPTEMBER 21, 2009

The chips have now fallen … so go get some off the floor! If you think somehow things will magically change overnight –look Ma, Dow moved a notch—then you live in a fantasy land and the faster you wake up and stop paying attention to the Gosselins and DO SOMETHING the better it is for and your bank statement. Hey everyone; guess what?

Energy 60

Energy Meeting Banking Pitching 60

Waxing UnLyrical

JANUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. “What’s with this plassé thing?&#

Facebook 79

Facebook Twitter Writing Measurement 79

Waxing UnLyrical

JANUARY 15, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Year of Living Older… And Liking It January 15th, 2011 Tweet Today is my 41 st birthday. Certainly, there are things I can’t do any more. I had fun going down memory lane.

Facebook 76

Facebook Twitter Measurement Blogging 76