Wadds Inc.

SEPTEMBER 7, 2023

Sustainability and social responsibility have also been a main concern for European communicators. The move towards engagement across multiple media platforms, the use and management of large data sets and the rise of generative artificial intelligence (AI) require new competencies. This is my own area of doctoral research.

Report 116

Report Publicity Study Analysis 116

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

NOVEMBER 22, 2023

We recently surveyed some of our NewsWhip Spike power users to uncover their most used and loved product features. Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders informed at all times on key topics of public interest.

Viral 78

Viral Analysis Comparison Trends 78

Cision

MAY 4, 2017

Sometimes, we do the usual: send a few press releases, do some media outreach, pat ourselves on the back and do it again tomorrow. But for a long time, our industry has needed evolution. But for a long time, our industry has needed evolution. In fact, it can mean Return on Ignorance.

Communications 209

Communications Hotels Technology Tools 209

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. Join the conversation as they discuss everything from career transitions to the beauty of pro-aging.

Storytelling 130

Storytelling Airlines Film Energy 130

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Maxim Behar

JANUARY 21, 2024

Because the speed of change of our business – Public Relations – is even much faster than we could ever imagine. It is a revolution because, with the appearance of social media, we have three “first-time” factors in the public relations business, which we have never had before. And we are not allowed to “grow old.”

Ethics 59

Ethics Course Social Media Conference 59

Stern + Associates

APRIL 17, 2024

We’ve asked our clients – some of the world’s top authorities on geopolitics, foreign policy, artificial intelligence and leadership – for guidance on what should be top of mind for anyone choosing their state’s top leaders this year. This chaotic election season in many countries is generating too much uncertainty.

Policies 99

Policies Leadership Mobile Employee 99

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Motto: We Earn It, and this comes to life in every area of our business and how we approach yours.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 94

Pitching Print Measurement Report 94

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The company has traditionally had a strong offering in media monitoring including broadcast monitoring.

Instagram 136

Instagram Technology Resources Employee 136

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Several of the speakers pointed out the fact that earned media is not speaking the ‘language’ of CMOs and CEOs. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Maxim Behar

JANUARY 10, 2023

So began our great friendship. So began our great friendship. Leaving aside that only a month after our meeting in Stockholm, I received an envelope with a special magazine on which Dolores from The Cranberries had written “To Maxim” with a heart for a signature. . Next to me at the bar.

Hotels 119

Hotels Meeting Ethics Reputation 119

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be b) More pay-to-play opportunities to participate in national media relations opportunities. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

DECEMBER 5, 2023

Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time. In the dynamic landscape of modern workplaces, effective internal communication is paramount.

Internal 95

Internal International Communications Employee 95

Cision

AUGUST 8, 2016

The rise of social and mobile has completely transformed the media landscape, where individual stories can circle the globe in an instant. The question is, “how can we adapt our strategies as brand marketers and communicators to this new reality?” It took hard work, smart teams and a willingness to take risks and push limits.

Mobile 120

Mobile Analytics Google Technology 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. Our program strategies are more likely to be informed by behavioral data.

Measurement 189

Measurement How To Guidelines Web 189

Cision

MAY 26, 2017

At Thought Bubble Communications , one of our many strengths is media relations. We get to know our media and influencers as the people they are, outside of their jobs. If they just posted something awesome on social media, like receiving a prestigious reward, we are one of the first to congratulate them!

Analytics 227

Analytics Measurement Pitching Travel 227

Cision

JULY 5, 2016

I am thrilled to be joining such a dynamic and knowledgeable team of professionals who are driven to over-deliver and exceed client expectations on a daily basis. I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

JULY 28, 2016

Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

NOVEMBER 28, 2017

Why Earned Media Value (EMV) And Influencers Over Paid Media? When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. First off, what constitutes a small business? It’s highly trackable. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

Konnect Agency

NOVEMBER 20, 2023

Regulatory Compliance: There’s been a grey area around marketing, influencer and social compliance laws for quite some time now, and you can expect that grey area to get even larger during an election year. Whether it be through social media ads, 3rd party endorsements, or other forms of advertising, make sure you know the rules.

Trends 52

Trends Strategy Crisis Management Technology 52

Critical Mention

SEPTEMBER 18, 2018

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Teaching social media is a lot of fun.

Course 79

Course Social Media Media Community 79

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. Check out our services.]. Links are necessary table stakes.

SEO 129

SEO Engineering Google Study 129

Sword and the Script

DECEMBER 15, 2020

Make sure the C-Suite sees and understands the contribution your team makes every day. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. PR’s earned media coverage is more important than ever. This has been a slow evolution, but it’s a huge reason why SEO and PR should work in tandem. What changed? Here’s how PR and SEO can work together.

SEO 147

SEO B2B Google Guidelines 147

PRSay

MAY 14, 2018

That’s the ultimate goal of great media relations — just not so soon. Lead off with the professional reference, e.g.: I’ve noticed your posts connecting millennials’ job-hunting preferences and big-company recruiting tactics tend to get shared most frequently on social …. .: It’s usually best to keep this focused on her work.

Pitching 100

Pitching Media Relations Journalism Instagram 100

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Cision

MAY 14, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. She is a sought-after speaker and author of How to Measure Social Media. Up next is Nichole Kelly.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

The Resolution Blog

JUNE 24, 2015

And working in this way means organisations will be better equipped to take advantage of breaking news stories, deal with the many different social media channels their audiences use to communicate and better engage with journalists. Here is our guide to getting the most out of your newsroom, from start to coverage: 1.

Viral 120

Viral Social Media YouTube Small Business 120

Karen Freberg

OCTOBER 7, 2020

This has been one of the biggest lessons I have emphasized with students, colleagues, and professional connections in the public relations and social media field. We have always assumed our field will always be valued as a profession. What areas can we work as a team? There is one key life (and professional!)

Case Study 83

Case Study Trends Study Groups 83

Maxim Behar

JANUARY 11, 2024

and our speaker is Maxim Behar. But that's what makes our lives super interesting. Host ( Teodore Danchev): Hi friends I'm Teo and I'm honored to be conducting this master class. Today we will focus on Leadership. We are guests in this wonderful office of M3 Communications , Inc. Hello, how are you? What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59