Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

PRSay

MARCH 26, 2024

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. release in 2018, TikTok’s effect on mass communication and business has been significant. Since its U.S.

Strategy 86

Strategy Viral Social Media YouTube 86

ImPRessions - Crenshaw Communications

APRIL 14, 2020

The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Talk about raising community spirits! I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report , 59% of U.S. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. This will also help you measure overall social engagement. Need help boosting your brand’s social presence?

B2B 111

B2B Social Media Company SMB 111

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 272

Social Media Trends Media Instagram 272

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report 59 percent of U.S.

Mobile 244

Mobile SEO Web Journalism 244

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

Media 52

Media Analytics Radio Google 52

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

APRIL 14, 2017

With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Too often, brands have a go-to list of media and influencers. thanks G2Crowd!)

Media 231

Media Pitching Social Media Instagram 231

Cision

FEBRUARY 22, 2017

Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media. Pro tip: Tag the media outlet or writer (or both!) It may increase their chances of including you in the future story. .

How To 245

How To Media Report Interviews 245

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. It’s free, and helps communicators form a more strategic measurement program that shows PR’s value in an organization. Tag Management.

Measurement 120

Measurement Tools Analytics Google 120

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. 91% of users rated it 4 or 5 stars. Christine K.

Software 199

Software Analytics Customer Service Comparison 199

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Ignoring Media Relations: Building and nurturing relationships with the media is essential.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

Landis PR

JULY 24, 2023

Combining the rational side of healthcare with emotional marketing allows you to create compelling campaigns that forge lasting connections, and utilizing social media to deliver those stories to the public is a wonderful and effective way to build your brand. Great media coverage and brand awareness. The result?

Healthcare 52

Healthcare Communications Marketing Education 52

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Twitter may be becoming more emotive, with status tags similar to Facebook’s “Feeling Happy/Feeling Sad/Feeling Excited, etc.” Twitter becomes more emotive .

Instagram 118

Instagram Social Media Video Facebook 118

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. Media lists and spreadsheets. More than half (57%) of PR people use spreadsheets for media lists. This is social proof. International media. Media relations. Content picks.

Technology 92

Technology Software Survey Internal 92

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Many organizations and businesses heavily rely on media data and analytics. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Cision

MARCH 13, 2017

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company.

SEO 229

SEO Social Media Tools Google 229

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important.

Social Media 88

Social Media How To Media Guidelines 88

Deirdre Breakenridge

FEBRUARY 6, 2018

By following certain tags and locations, it makes it easier to see who is involved in those interests. Connect on LinkedIn and other social media. Madison Thomas is in her junior year at Curry College majoring in Communications with a concentration in public relations.

Study 285

Study How To Instagram LinkedIn 285

Cision

NOVEMBER 14, 2016

Despite its similarity to the Snapchat feature, there may be an opportunity for businesses to leverage transitory content using Instagram Stories for communications, conversions, and sales. This is why Instagram Stories may be a more viable tool for social content than Snapchat. Can tag individuals within a Story.

Instagram 120

Instagram How To Film Resources 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Super Bowl Ads and Social Buzz: Who Are the Winners This Year? million viewers across CBS, Univision and streaming platforms. Disney+ for their “Well Said” ad.

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

MAY 12, 2017

Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic. Avoid tagging every word or phrases that are hard to read or unintentionally awkward like this, our favorite fail from online database of talent reps, Who Represents.

Strategy 147

Strategy Trends Guidelines Social Media 147

Prohibition

FEBRUARY 16, 2021

That said, this dinosaur of a social network is catching pace. And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. LinkedIn events provide a new way to engage with a business’ target audience on social media. How can I use LinkedIn Stories for my business?

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Solo PR Pro

OCTOBER 6, 2020

Melissa Vela-Williamson, APR, Chief Communication Architect, MVW Communications. My social media coordinator will attend talks I give to get copy and images for MVW Communications’ owned channels. Paula Johns, Paula Johns Communications. Janet Falk, Chief Strategist, Falk Communications and Research.

Social Media 128

Social Media LinkedIn Resources Communications 128

Solo PR Pro

MAY 11, 2021

5 solo PR pros advise on crisis communications. Joe Culotta, What's Up Communications. These days with social media, reporters and/or the general public can make the situation worse and last longer than needed if you’re caught lying. Tara McDonagh, Tara McDonagh Communications, LLC. Read on for their helpful tips.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Agility was a media database owned by PR Newswire. Brandwatch is the technology underneath Cision’s social listening and Falcon.io

SEO 130

SEO Content Marketing Marketing Software 130

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 108

Social Media Report Survey Media 108

The Resolution Blog

AUGUST 5, 2019

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. They’ve also just recently launched their own social media company, Wagyu Social. You have to be quick as well.

Marketing 120

Marketing Film Instagram Video 120

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Red Bull Red Bull’s social media strategy is certainly ‘out-there’ and unique to them. In fact, almost all of their social posts on Instagram are video. To effectively capture this kind of content (i.e.

Video 62

Video Sports Brand Branding 62