Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Google Analytics should be a part of every PR pros toolkit. Tag Management. Want to learn more about Google Tag Manager?

Measurement 120

Measurement Tools Analytics Google 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. One reason is that PR is more relevant – and valuable – than ever.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

SEPTEMBER 26, 2023

Even the simple act of “liking” a comment you are tagged in is enough. Hire a B2B marketing and PR consultant who can think strategically and execute effectively. Commentary: Two things stand out about these findings. First, this flies in the face of traditional advice which says to be sparing about plugging products or services.

Survey 124

Survey Social Media Brand Branding 124

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. As such PR Copilot is available to Burrelles customers.

Software 131

Software Pitching Analysis Community 131

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 144

Survey Software B2B Pitching 144

Shift Communications

NOVEMBER 29, 2022

Cross-channel integration at the forefront of cultural-driven marketing and PR. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? 2023 to-do: No matter the size of the partner, at the end of the day only work with those who share the same values as your brand. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

PR for Anyone

MAY 22, 2020

You used to be able to easily do this in LinkedIn with tagging but they removed that feature. Connect with them, build a relationship on social media, and start providing value. This was all from staying connected and providing value. It's Christina Daves with this week’s Free Publicity Friday PR Tip.

Pitching 130

Pitching Media Google Case Study 130

Sword and the Script

MAY 10, 2022

Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a PR job. Three winners will be selected at random for a gift card giveaway (valued at $100, $50 and $25, respectively). Karen Swim of Word for Hire , LLC and the Solo PR Pro community. Second, there are prizes too!

Survey 85

Survey Public Affairs Construction Writing 85

PR for Anyone

MARCH 31, 2020

“You can provide value to others through your expertise.” David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." In other words, make sure you post something that's valuable.

Real Estate 214

Real Estate Video Report Twitter 214

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Instead, aim to provide added value to the industry at large. Not Doing Your Homework : Neglecting research is a grave mistake in PR.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Solo PR Pro

AUGUST 8, 2023

This year has served up its share of plot twists but Solo PR Pros can still come out on top. Continuous learning not only enriches your personal growth but also enhances the value you offer to clients. Stay Accountable Share your goals with someone you trust — a mentor, colleague, or friend (or members of Solo PR Pro!).

Pitching 78

Pitching Resources Course Social Media 78

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons.

Software 199

Software Analytics Customer Service Comparison 199

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In a nutshell, media monitoring is an important component of your PR and marketing strategy. What Is Media Monitoring? What Are The Benefits Of Media Monitoring?

Media 52

Media Analytics Radio Google 52

5W PR

MARCH 1, 2020

When marketing a Luxury Brand – there are three main elements that are shared between all of the great Luxury PR and marketing Campaigns over the years. Personal history and family history sometimes have a value that can far outweigh any newly purchased product. They build memories as well as value in the product.

Publicity 104

Publicity Brand Branding Marketing 104

Presspage

SEPTEMBER 25, 2022

Consequently, businesses are often caught on the back foot when it comes to PR coverage about their organizations - especially if it's negative. The Presspage Media inquiries tool immediately adds value to your comms strategy by streamlining your media inquiries process, giving you back control.

System 78

System Software Tools Strategy 78

Cision

MAY 26, 2015

In a recent post about Google Tag Manager I discussed marketing “tags,” which are small snippets of Javascript that execute at prescribed times to give digital marketers and PR practitioners a proper idea of behaviors on a particular site. Facebook has a similar convention, called “conversion pixels.

Facebook 120

Facebook Analytics Measurement Google 120

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. Onward with the PR Tech Sum …. PR tech mentions.

Technology 92

Technology Software Survey Internal 92

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. This year’s report reveals that, more than ever, journalists are open to connecting with PR sources via social media. Whenever you share a journalist’s article, make sure to tag her with her social media username so you can get on her radar. Engage in 1-on-1 Dialogue.

Journalism 206

Journalism Trends Social Media Pitching 206

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. It also includes information like header tags, word count, structured data, and more.

SEO 83

SEO Web Tools Analysis 83

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. For example, PR and communications professionals benefit from citing relevant publicity data on social media.

Reputation 105

Reputation Brand Branding Analytics 105

Flack's Revenge

AUGUST 6, 2019

Lead with Values. In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. Do companies push CSR and philanthropic agendas without regard for the PR dividends?

Corporate 198

Corporate Brand Branding Agriculture 198

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Solo PR Pro

DECEMBER 20, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. We asked our panel of solo PR pros to share one of their business goals for the year ahead.

Resources 77

Resources Energy Small Business Corporate 77

Solo PR Pro

SEPTEMBER 29, 2020

Solo PR Pros need to ensure that they are optimizing value for clients, and are able to demonstrate results for PR programs. A key component of your PR program is how you will measure success. you are gaining earned media for your clients, make sure that you educate them how to get more value out of your placements.

Analytics 63

Analytics Measurement Google Education 63

Solo PR Pro

JANUARY 11, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. We asked our panel of solo PR pros to share one of their business goals for the year ahead.

Writing 98

Writing Community Storytelling Education 98

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Save them for the untagged keywords.

Software 100

Software Google Reputation Social Media 100

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

5W PR

MARCH 22, 2021

Marketers do this by monitoring relevant hashtags and keywords across social media platforms to find out what the public, and the target audience, are saying about the company as well as its competitors, even when they aren’t directly mentioned and tagged in those posts or conversations. Social Channels.

Analytics 88

Analytics Social Media Tools Data 88

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. It’s best not to include numerical values because words have shown to carry more value with people and search engines. Doing so can positively influence search rankings and help move your brand higher on search results.

SEO 80

SEO Strategy Engineering Mobile 80

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone.

Engineering 120

Engineering How To Measurement Analytics 120

Stephen Waddington

SEPTEMBER 26, 2018

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and a series of recommendations. The issue is that PR and communications functions haven’t traditionally invested in tools beyond rudimentary media database and monitoring services.

Tools 117

Tools How To Google Analytics 117

Solo PR Pro

JUNE 30, 2020

Solo PR Pros often work on their own but sheltering in place gave a new meaning to working alone. The value of our time was heightened and we began to appreciate allocating pieces of our schedule to family and self-care. Share in the comments below or tag @solopr on social media. Connection. We would love to hear from you.

Crisis 79

Crisis Meeting Community Video 79

Solo PR Pro

JULY 18, 2023

Efficient business processes are crucial for success as a Solo PR Pro, but not all processes stand the test of time (eyes on you fax machine). This allows you to make meaningful improvements that will add value to the services you deliver. Share in the comments below or tag #solopr on social media.

Resources 52

Resources Meeting Technology Examples 52

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips. Adjust when needed.

How To 104

How To Fashion Banking Industry 104

5W PR

OCTOBER 14, 2020

Companies must adopt social media guidelines that reflect the brand’s values. Some customers post messages without tagging a brand’s social accounts. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Brands doing this must be sure to list the handle in their social profile bios, so consumers know who to contact.

Social Media 88

Social Media How To Media Guidelines 88