Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Google Analytics should be a part of every PR pros toolkit. Tag Management. Want to learn more about Google Tag Manager?

Measurement 120

Measurement Tools Analytics Google 120

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6%

Software 100

Software Google Reputation Social Media 100

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

JULY 16, 2019

When properly designed and executed a PR program can not only build awareness, but develop a lead flow. PR tips for cybersecurity companies. Place a price tag on the risk. Our client SecureAge has done this, offering three different versions of its APEX software. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

Sword and the Script

DECEMBER 7, 2021

It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call. b) there’s an entire generation of up-and-comers in PR that grew up with a voice interface – and not having one could well be equally confusing. The price tag is “$7.3

Software 85

Software Publicity Technology Data 85

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 122

Technology Publicity Software Print 122

Presspage

SEPTEMBER 25, 2022

Consequently, businesses are often caught on the back foot when it comes to PR coverage about their organizations - especially if it's negative. This software solution is not here to replace the human element of PR, but helps to support the need to organize, manage and even scale-up your system for responding to media inquiries.

System 78

System Software Tools Strategy 78

Cision

AUGUST 11, 2015

Podcasting is an alluring medium to PR pros, marketers and communicators. Sound also relates to microphones, headphones and audio editing software. Just as you can’t win Monopoly without some property to your name, you can’t win the podcast game without a decent microphone, headphones and software. Who’s hosting? Strozier , M.

Software 120

Software SEO Video Education 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Bianchi Biz Blog

FEBRUARY 20, 2023

Anything to do with car technology and at the moment I’m focusing on subjects such as software-defined vehicles, autonomy, electronic architectures, EVs and issues surrounding them, such as charging, ownership, policy and infrastructure. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 85

Automotive Meeting Media Mobile 85

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. If your PR budget is cut dramatically, you may need to scale back your ambitions. Salaries, agencies, and freelancers are among the biggest costs in a PR budget.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. If your PR budget is cut dramatically, you may need to scale back your ambitions. Salaries, agencies, and freelancers are among the biggest costs in a PR budget.

Software 78

Software Resources Tools Agency 78

Cision

APRIL 14, 2017

million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Smart PR professionals also know that the influencer relationship does not end once coverage is secured for a product or service. thanks G2Crowd!)

Media 231

Media Pitching Social Media Instagram 231

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 88

Pitching Report Software Survey 88

Communications Conversations

NOVEMBER 26, 2018

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? David’s fairly well-known in the PR/social space. What say you communications/PR/social friends?

Employee 79

Employee Software Financial LinkedIn 79

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I’ve actually been working in PR for more than 20 years. An integrated PESO model allows you to track a concrete return-on-investment for your PR activities, by tying content to lead conversions.

How To 120

How To Software Analytics Google 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. But where do PR teams find third-party influencers? Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs.

B2B 136

B2B Brand Branding Trade Shows 136

The Proactive Report

JUNE 23, 2015

Software Demo – Can increase conversion up to 85%. SEO and Tagging. If you are making videos and aren’t tagging and Search Engine Optimizing them you’re missing out on business leads and sales conversions. Get our Digital PR Tips Newsletter. News releases – 55% more views 36% more link clicks.

Video 100

Video Mobile Trade Shows YouTube 100

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone.

Engineering 120

Engineering How To Measurement Analytics 120

Stephen Waddington

SEPTEMBER 26, 2018

Here’s a guide to investing in PR tools and a series of recommendations. The issue is that PR and communications functions haven’t traditionally invested in tools beyond rudimentary media database and monitoring services. Web analytics Google Tag Manager (free) and Google Analytics (free) 10. It simply isn’t the case.

Tools 117

Tools How To Google Analytics 117

The Resolution Blog

AUGUST 5, 2019

For a recent PR Resolution podcast, we chatted to proclaimed “Meme Kings” Elliott Kurjan and Ricky Williams, the brains behind major meme-heavy Instagram accounts LadBible and UniLad. Coming from someone who’s worked in PR teams for brands, it’s a completely different way to communicate a message. You have to be quick as well.

Marketing 120

Marketing Film Instagram Video 120

PRSay

APRIL 19, 2023

” Ahead of his luncheon keynote, Souza discusses how his interest in photography developed and what PR professionals need to know about communicating through images. I want to tag along with him for a week and show what he really does.” His luncheon keynote on June 21 is titled “Seeing the World Through the Lens of Travel.”

Travel 66

Travel Tourism Storytelling Newspapers 66

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. What I saw was quite impressive.

Software 113

Software Tools Publicity System 113

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 63

Pitching Analytics Enterprise System 63

Ishmael's Corner

FEBRUARY 18, 2015

The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. If a company makes software for shipping packages, and the same company wants a paid ad to appear for the term [online shipping software], the mere action of clicking on the ad qualifies the person as a sales prospect.

SEO 60

SEO Software Advertising Advertising 60

Cision

APRIL 6, 2015

For PR practitioners, this means that you can reinforce key aspects of your message without redundancy. Tags serve to categorize your content. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. Ira Glass discusses preparation: 3.

Engineering 120

Engineering Tools Examples YouTube 120

Ishmael's Corner

JUNE 16, 2015

To gain familiarity with the core signals, PR folks can download a slick free tool called the MozBar. For example, we support the blog for a B2B company called Endicia (online shipping software). On-page Elements (title tag, meta description, alt tags, etc.). Markup (Google Authorship, Twitter Cards, Schema.org, etc.).

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. With a few exceptions, many reporters will say they prefer PR pros didn’t follow up , but then the same reporters will simply not respond. They can’t because if they did, they could spend all day politely declining PR pitches. Did the reporter get the email?

Software 69

Software Tools Pitching Media Relations 69

Sword and the Script

MAY 7, 2019

For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. I like to use domain authority , which was invented by an SEO software company called Moz. The marketing and PR space is highly competitive. So how do you earn links?

Google 131

Google Banking Engineering Web 131

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Meanwhile, Rajkumar relies on a combination of high-quality microphones and software, as all of her interviews are being done remotely at least through early 2021.

Interviews 71

Interviews Skype Radio Pitching 71

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Click here to register for Shonali Burke’s free webinar: Money Well Spent: Tips for Showcasing PR’s Value!

Customer Service 120

Customer Service Social Media Analysis Data 120

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Cision

MARCH 30, 2015

Email subscriptions – PRSA does a fantastic job of curating PR-related content on a daily basis to subscribers. Here’s how Google recommends that you do this : Block your duplicate page by adding a noindex meta tag. Put a canonical meta tag on the original article link. Get our free PR tech white paper now!

Google 120

Google Measurement Content Marketing Engineering 120

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. Must make the time.

Measurement 40

Measurement Analytics Google YouTube 40

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. The solution to this quandary is the owned audience. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56