Shift Communications

NOVEMBER 29, 2022

Before committing to a macro-level partner (and price tag), test a strategic approach with ongoing nano and micro influencers, who are creating big ROI because they have sizable engagement rates and 1:1 trust with their audience. Invest in planning sprints and high-performance channels.

Consumer 78

Consumer Trends Marketing SMB 78

Sword and the Script

FEBRUARY 2, 2022

It’s been nine years since any other vendor has acquired an audience, but we saw one this past month. It’s the “big story” in this month’s PR Tech Sum. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Semrush acquires the popular SEO website Backlinko.

SEO 134

SEO Content Marketing Marketing Software 134

Cision

AUGUST 1, 2015

Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach: 1. Did your contest require followers to tag a friend? While you’ll want to keep an eye on your total number of followers, that’s only one piece of the measurement puzzle. Trackable URLs.

Instagram 120

Instagram Measurement How To Analytics 120

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

In the case of impressions, often you are measuring your value in terms of random “eyeballs” that may or may not be ones that help your business. Our theme for this month is True Love, Relationships, and Engagement. Measure those. Ignore the siren song seduction of impressions, likes, and AVE.

How To 52

How To Print Analytics Advertising 52

Solo PR Pro

MAY 11, 2021

This month, we asked our panel of solo PR pros to share how they deal with a client crisis. A measured, thoughtful, reassuring voice is priceless. Leave your response in the comments section below or tag us on social media using #solopr. Just because you’re a solo PR pro doesn’t mean you’re in this alone. This serves no one.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Solo PR Pro

OCTOBER 27, 2020

Measurable – When a goal is measurable, that means you can objectively quantify whether or not it’s been achieved. Without criteria to measure progress, how will you know if you’re on track? That’s why it’s key to set measurable goals. Without the specificity, it might be more difficult to focus on what matters.

Small Business 74

Small Business Measurement Resources eBook 74

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Shift Communications

DECEMBER 17, 2014

We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Part Five: Measurement. The last piece you’ll want to consider when building a newsletter is measurement.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy.

Analytics 143

Analytics Google Data Technology 143

Konnect Agency

NOVEMBER 25, 2019

How this affects brands may not fully pan out for months, so in the meantime, we’ve taken a preliminary look at what we expect will happen and how brands can continue to make Instagram work for them. General Impact on Engagement: Engagement is a measure of all types of interactions with a piece of content.

Instagram 78

Instagram Analytics Measurement Brand 78

Cision

JULY 11, 2015

Another great option is the tag-a-friend contest. Instagram suggests a two-month time span. By using a unique hashtag, you’ll have a better chance of effectively tracking and measuring the campaign’s success. If you’ve never hosted a contest before and want to increase engagement, start with the basic like-to-win contest.

Instagram 120

Instagram Guidelines Travel Pitching 120

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Today ‘several per month’ is more common. Probably not.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

NOVEMBER 28, 2017

Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Most bloggers publish somewhere between several posts a week to several posts a month. 23% publish several posts per month. publishing several times a month is good, weekly is better, and daily is best. 22% publish weekly.

Study 80

Study B2B Marketing Survey 80

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This month, we identify myriad factors that helped propel the big game to the most-watched Super Bowl in history. These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad.

Sports 86

Sports Television Advertising Advertising 86

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Solo PR Pro

APRIL 5, 2022

This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Set your goals and objectives and determine how you'll measure your success. Leave your response in the comments section below or tag us on social media using #solopr. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Cision

APRIL 6, 2015

Tags serve to categorize your content. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. For example Serial tags its Soundcloud posts as “#podcast,” where “Shane and Friends” tags its podcast posts as “#comedy.”

Engineering 120

Engineering Tools Examples YouTube 120

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! For example, you may be tagging against a range of media types such as ‘national’ ‘regional’ ‘trade’ and ‘broadcast’.

Data 120

Data Measurement Examples Tools 120

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. It’s made me realize I’m trying to do too much and so I’m probably going to pair some of the extra things I do back.

Pitching 89

Pitching Report Software Survey 89

Solo PR Pro

DECEMBER 8, 2020

A PR plan is going to be unique to every client and campaign, and while some may only last for a couple of months, others could span an entire year. Leave your response in the comments section below or tag us on social media using #solopr. Preparing materials. Download our Timeline Template and Sample Timeline to get started today !

Social Media 68

Social Media Pitching Writing Measurement 68

Communications Conversations

MAY 7, 2019

Measuring results. Typically, it will look something like this: Google Analytics (measurement). Not for the price tag that comes along with these tools. It sits for months (even years, in some cases), barely used or not used at all. And with tech stacks getting bigger by the month, that might not be such a bad thing.

Technology 60

Technology Tools Social Media Media 60

Solo PR Pro

JULY 10, 2018

This month #solopr is joining forces with #SMChat for a combo beach-themed Twitter chat on July 11 at 1 pm ET. Please remember to tag your tweets with #SMChat and #solopr. Know Your SPF: What PR metrics do you measure and why? Hot temperatures and long days have us all longing to spend more time at the beach.

Crisis Management 40

Crisis Management Twitter Crisis Internal 40

Cision

NOVEMBER 1, 2016

The PESO model involves measuring and analyzing your results. Doing that, you can tag your links by topic and channel, creating unique URLs for each channel. Or when they saw you on the noon news. It’s a fantastic ego boost. But what if that media placement doesn’t result in any business for your company? I don’t think so.

How To 120

How To Software Analytics Google 120

Konnect Agency

FEBRUARY 10, 2020

The price tag is always the elephant in the room, so let’s get this out of the way quickly. Paid media comes with a high price tag. At the end of the day, the partnership needs to be measured and assessed for success. Source: Marx Communications. Nothing like knocking out two birds with one stone! Flexibility.

How To 72

How To Media YouTube Social Media 72

OnePitch

SEPTEMBER 8, 2022

With nearly 43MM unique visitors per month, Eat This, Not That also provided a strong backlink to my client’s site which had just recently relaunched. What’s your best tip for measuring PR? I’ll also often share a link to a story on my own personal channels, tagging the journalist so they get some additional love.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

APRIL 6, 2021

The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Mindful Marketing

SEPTEMBER 19, 2020

million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.” According to the Centers for Disease and Prevention (CDC), in the United States in 2015, there were 1.02 million blind people , i.e., who had vision impairment of 20/200 or worse. Furthermore, 3.22

Corporate 102

Corporate Consumer Employee Print 102

Sword and the Script

JUNE 15, 2021

And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists. This conundrum is a leadership challenge for the head of marketing.

Survey 117

Survey B2B Marketing Interviews 117

Shift Communications

JULY 22, 2015

Here are a few top-level metrics and measurements executives typically look for in a report and a few suggestions for where to find the answers: Reach : Just how far did your announcement go? Reach numbers typically mean impressions on the social side and a UVM (unique visitors per month) on the traditional media side.

Product Launch 60

Product Launch Report Resources Analysis 60

Shift Communications

JUNE 8, 2015

As early as a month out, track the conference hashtag or social media profiles to see what the hot topics are. Two weeks out from the event, begin sharing and tagging your target influencers with comments such as, . Measurement. 10 step tactical plan. “Can’t wait to hear @influencer speak at #eventhashtag!”

Data 60

Data Publicity Data-Driven PR How To 60

The Awards Blog

SEPTEMBER 11, 2019

For added measurement, be sure to create UTM tags to track the success of this email footer strategy in Google Analytics. Again, make sure that all social media messages include a link to your blog post, so you can measure the traffic and impact. . Google Ads and PPC.

Google 59

Google Social Media Course Blogging 59

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Fjord- All-In-One from Meltwater on Vimeo.

Internal 64

Internal International Data Media 64

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q.

Measurement 102

Measurement Blogging Tourism Social Media 102

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. The grouping system (segments) and tagging is not intuitive.

Pitching 63

Pitching Analytics Enterprise System 63