Solo PR Pro

JUNE 25, 2019

Communication pros can choose the areas that fit their style and needs and optimize it for consistent business development. Below are several reasons communication pros should consider adding “podcaster” to their resume. Take it next level with a video podcast. Introduction to potential clients. Become a trusted expert resource.

Leadership 72

Leadership Tools Video Local 72

Communications Conversations

MARCH 1, 2019

I’ve been a part of a few different influencer projects with my clients (mostly larger, Fortune 500-level clients) over the last few years, and there’s a ton of work that goes into the process of managing these influencers from the minute you sign with them to the measurement of the content. Share preferred tagging and links.

How To 99

How To Guidelines Creativity Examples 99

Sword and the Script

JANUARY 8, 2019

The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references. In the course of doing this, you’ll get whole new level of smart about the market in the process. 5) Network at tradeshows and events.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

MAY 4, 2021

The price tag was $17.8 All data is at the “show level” which means you won’t see is geographic, demographic or data about an individual episode. It’s also introducing “content microapps” which are content widgets internal communicators can make and deploy on platforms like SharePoint and Salesforce. Give our services a try.

Tools 99

Tools Survey Pitching Analytics 99

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? What I try to do on the COVID-19 front is to take the topic to the next level. Ohhh—heavens, yes! For example, we talked about which restaurant patios are now open.

Interviews 71

Interviews Skype Radio Pitching 71

Sword and the Script

FEBRUARY 12, 2019

The best answer I’ve found is as long as it takes to effectively communicate an idea. We learn to communicate visually – think of a child that draws pictures – before we learn to write. We use signs on public roads and highways to communicate complex ideas – yield, merge, no passing – with symbols. Analysis: . Imagery matters.

Blogging 104

Blogging Survey B2B Analysis 104

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data.

Customer Service 120

Customer Service Social Media Analysis Data 120

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

MAY 8, 2019

We’re operating under the assumption that 80% of what we do every day at PR 20/20 will be intelligently automated to some degree in the next 3 - 5 years. The Institute reaches and influences marketing leaders with 13,000+ website visitors per month (+54% YOY), and 5,700+ subscribers, growing at 5 - 10% per month.

Agency 84

Agency Enterprise Technology Analytics 84

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. We’re all human, so I love connecting on a super-human level.

Pitching 98

Pitching Consumer How To Education 98

Katie Paine's Measurement Blog

MARCH 9, 2023

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Finally, check for accuracy of the way the incoming data is tagged or coded. Failing to get agreement on what “good” is. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 8) “Consult, coach, teach.”.

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Employee Print Writing Survey 147

Shift Communications

JULY 18, 2016

To ensure data integrity, we strongly recommend the use of Google Analytics combined with Google Tag Manager. Managers can dig more into the KPIs; tactical staff can examine the diagnostics and make campaign-level adjustments as needed. This wraps up our 101-level review of paid media basics for the PR professional. Conclusion.

Advertising 60

Advertising Advertising Measurement Publicity 60

Sword and the Script

JANUARY 28, 2020

For example, you can sort results by the level of engagement or reach. Then they take it a step further, in the screenshot above, you’ll also notice contacts are tagged. Notified says some customers use this for internal communications too. annually, which gets you 5 user seats and 15 searches.

Software 113

Software Tools Publicity System 113

Beyond PR

JULY 29, 2016

Advocacy and influencer marketing can take your brand to the next level. And in stores, special hang tags call out featured #OOTD merchandise so customers can easily find the items they see on Instagram. The leading fashion specialty retailer used three key tactics to boost engagement around their biggest event of the year.

Marketing 40

Marketing Retail Instagram Social Media 40

Cision

DECEMBER 21, 2015

For communication professionals, this means that the ways that you can communicate on Facebook are expanding and are increasing in complexity. Take PR to the next level. If you check in at or tag a location, odds are Facebook will ask you to elaborate about your experience…and (of course) this is purposeful.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# I didn’t expect to get the answers that I did. Well, Bhutan , for one.

Measurement 71

Measurement Facebook Tourism Twitter 71

PR 20/20

JULY 21, 2016

Specifically, you’ll be able to: Communicate your vision for websites and apps to developers more effectively. Take advantage of evolving SEO tactics, including authorship tags, microdata markup and HTML 5. At a basic level, aside form some small mark-up differences both languages share a number of similarities.

How To 0

How To Web Resources Training 0

The Hoffman Agency

JUNE 21, 2018

Finally, the community of supporters invested in the coin and crypto products is on the next level compared to even some consumer super fans. The team spent a few hours at a music school in Causeway Bay learning how to play different instruments and recording two songs, “Price Tag” by Jessie J and “Just the Way You Are” by Bruno Mars.

Travel 28

Travel Local Case Study Energy 28

Bad Pitch Blog

DECEMBER 19, 2007

As of this post, Ragan Communications is advertising on the Bad Pitch blog. Ragan Communications is one of the first industry organizations we’ve seen get serious about things like online video, blogs and social networks. Head to Las Vegas from March 5 through 7 for the 2008 Social Media for Communicators Conference.

Pitching 40

Pitching Blogging Conference Social Media 40

MaccaPR

OCTOBER 14, 2015

Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. 5) Reach a different type of audience than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? But, in my view, paying cash for a post is on another level. Hailing from Montreal, Jackson Wightman wears a number of communication hats. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 4, 2010

Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? What if Alicia Keys and KK has agreed to donate $5 every time someone shared an AIDS story on a certain hahstag. Regardless, thanks for visiting!

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Sword and the Script

APRIL 13, 2021

It draws from many disciplines, including computer science, computational linguistics, and statistics, in its pursuit to fill the gap between human communication and computer understanding. NLP has also been postulated as an AI-complete problem, in as much as solving NLP perfectly would require a computer with human-level intelligence.

Analysis 78

Analysis Marketing Engineering Data 78

Cision

JULY 27, 2015

These are people who are effectively using Instagram to communicate with and to engage their audience. I will either create content around those tags or tag already existing photos with any hashtags that may be relevant.”. Like any community, Instagram has its own unique rules and culture. Match the message to the medium.

Instagram 120

Instagram Mobile Social Media Writing 120

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. Communications: 16%. PR and communications are pretty closely related, though communications is the broader category. Other: 11%. e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

The Stalwart Blog

APRIL 26, 2020

If there’s things that you like and things you know some of your colleagues might benefit from, share it with them, share it with them, post things, put some tags in for the Lake Forest Chamber because we’re really trying to get the word out. You have to have your communication strategies at the ready.

Crisis 78

Crisis Local Facebook Social Media 78

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. One such technology is Google Tag Manager. Google Tag Manager can be set up to record an event every time someone scrolls a certain percentage down a page (e.g. This process is called 5 Whys. Go beyond the basics. buttons, widgets).

Report 52

Report How To Marketing Analytics 52

Sword and the Script

SEPTEMBER 17, 2019

A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. 5) Lead scoring and profiling. I asked them to pull it up and they did and notice it includes tips for communicating with me (see screenshot below). So, what’s happening here?

Marketing 74

Marketing System Analytics Content Marketing 74

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.

Measurement 80

Measurement Publicity Analysis Tools 80

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. If you are a communication professional, odds are that a large part of your job involves follow-up and relationship building. Schedule your emails.

Software 120

Software Mobile Video Examples 120

Waxing UnLyrical

MAY 27, 2016

Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. This event had a defined purpose in that each rubber duck needs to be tagged for the race. The Official Duck Derby Duckathlon (Duc-KATH-a-lon). Show me a media personality who isn’t competitive.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Get Shareaholic test Filed under Public Relations , Social Media | Tags: facebook ads , lisa dunner , matt lacasse , privacy , Social Media | Comments (35) Site settings comment help?

Facebook 107

Facebook Privacy Twitter Social Media 107

NewsWhip

JUNE 23, 2021

Infrastructure in 5 years from now | Jump to text. The hard part is building a culture that embraces technology that gets people at all different levels and all different corners of the company, excited about how to embrace insights to enhance their work. Real-time versus longer term data | Jump to text. To make data actionable.

Data 78

Data Media Analytics Energy 78