ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 244

Mobile SEO Web Journalism 244

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Below are three types of tools you can use to demonstrate the ROI and impact of your campaigns. Tag Management. Read our blog post here!

Measurement 120

Measurement Tools Analytics Google 120

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. The software companies included need to provide companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not.

Software 199

Software Analytics Customer Service Comparison 199

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

Cision

OCTOBER 5, 2016

Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now.

Trends 319

Trends Content Marketing Brand Branding 319

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. Want to know how to drive revenue growth with earned media measurement? Your internal experts know what real impact looks like, let them tell you what’s true.

Measurement 222

Measurement System Data Analysis 222

Cision

MAY 26, 2015

The challenge has always been to (meaningfully) measure the impact of Facebook activity to your business objectives. Let’s explore what they are and how they can help to measure Facebook’s impact to a business. Measurement of this kind is oftentimes referred to as “last-touch attribution.”

Facebook 120

Facebook Analytics Measurement Google 120

Newsfile

JUNE 28, 2023

Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. Set Up Google Alerts To Measure Press Release Success Google happens to be the number one search engine in the world.

Media 52

Media Analytics Radio Google 52

Shift Communications

NOVEMBER 29, 2022

The convergence of brand and performance marketing is here (it’s been here for a bit), and direct to consumer marketing campaigns need to be culturally relevant and fully supported across all channels for impact. 2023 to-do: Make sure your teams are coordinated like a symphony to make campaigns and content reach further, faster.

Consumer 78

Consumer Trends Marketing SMB 78

Cision

MARCH 16, 2016

Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. Are you trying to measure the success of your campaigns without metrics like the majority of brands? Measure Performance. Outline Goals. Understand The Parameters.

Measurement 120

Measurement Analytics Product Launch Facebook 120

Sword and the Script

NOVEMBER 26, 2019

I had a chance to catch up with the product management team working on the Cision Impact product. 1) What is Cision Impact? How can you tell if your media relations efforts are having an impact? How can you tell if your media relations efforts are having an impact? Measuring behavior is harder.

Publicity 89

Publicity Media Advertising Advertising 89

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

SEPTEMBER 26, 2023

My advice is that a better measurement framework strives to tie social media efforts to outcomes. Even the simple act of “liking” a comment you are tagged in is enough. Research shows how you respond to negative reviews can have as much impact as the review itself. If that’s your metric, you are set up for failure.

Survey 124

Survey Social Media Brand Branding 124

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. You Know About AIDA, Right?

Measurement 120

Measurement Analytics Google Trends 120

5W PR

NOVEMBER 9, 2018

Tapping into influencer marketing requires some planning and dollars so it’s important that our influencers are making a positive impact on the brand in terms of return on investment. It’s impossible to determine if your influencer marketing campaign is actually improving your business if you’re not measuring the effective of the campaign.

Measurement 68

Measurement Tools Marketing Analysis 68

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Pre-game Buzz with Ads Released Early It’s important to recognize that the most impactful advertisements, the ones that truly leave a lasting impression, often begin their journey long before the Super Bowl kickoff and continue to resonate for weeks, even years, after the event. Stars based on factors determining long-term brand impact.

Sports 85

Sports Television Advertising Advertising 85

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Data Case Study 40

Konnect Agency

NOVEMBER 25, 2019

General Impact on Engagement: Engagement is a measure of all types of interactions with a piece of content. This platform change will not impact the calculation of engagement rate, because while likes may no longer be visible to all external audiences, they are visible to the owner of a profile.

Instagram 78

Instagram Analytics Measurement Brand 78

PR 20/20

DECEMBER 13, 2022

Read on to learn which changes will impact marketers the most. As a leader in machine learning, Google adopted advanced machine learning as the primary form of data measurement in Google Analytics 4. This advancement significantly impacts marketers since they can now view the customer journey across devices. AI-Powered Insights.

Analytics 52

Analytics Google Report Data 52

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Measure Your Reputation with Sentiment Analysis. We’ve all heard of the saying that goes, “All publicity is good publicity.” . Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? .

Measurement 72

Measurement Media B2C B2B 72

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! For example, you may be tagging against a range of media types such as ‘national’ ‘regional’ ‘trade’ and ‘broadcast’.

Data 120

Data Measurement Examples Tools 120

Beyond PR

NOVEMBER 28, 2017

Is there a way to truly measure the performance of earned media, or is it just a pipe dream? We’ve been talking about earned media — from both the journalist and influencer marketing perspectives — and how it’s critical that improved metrics and measurement by used to better prove effectiveness. It’s pretty slick. Here’s how it works.

Video 72

Video Media System Measurement 72

Sword and the Script

MAY 4, 2021

The price tag was $17.8 Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Prohibition

FEBRUARY 16, 2021

LinkedIn Stories contain the usual features we see across other social networking sites, such as tagging people and stickers, meaning you can engage with and create more diverse content with business page followers. Opportunities to connect with other employees on LinkedIn. What are the benefits of LinkedIn My Company?

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time? As the No.

Publicity 157

Publicity Social Media Report Fashion 157

Konnect Agency

FEBRUARY 6, 2020

Ads come in all shapes and sizes, and the Super Bowl is the perfect opportunity to capture an audience and make an impact. But with a hefty price tag, is the investment worth it? Social media has given brands a voice and a place to measure results when it comes to spending money on advertising.

Instagram 81

Instagram Social Media Google B2C 81

Mindful Marketing

SEPTEMBER 19, 2020

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love. million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.”

Corporate 102

Corporate Consumer Employee Print 102

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Any influencer or publisher producing Facebook branded content is REQUIRED to tag the brands they represent within their posts. So how does this impact marketers?

Technology 83

Technology Facebook Measurement Policies 83

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

Facebook 60

Facebook Brand Branding eBook 60

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. So, don’t rest on your laurels, look at how you can innovate and really make an impact for your clients.

Social Media 48

Social Media Agency Consumer Fashion 48

Shift Communications

JULY 18, 2016

Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. Before we measure anything, we must know that we have accurate data. What impact did our ads deliver? Key Performance Indicators.

Advertising 60

Advertising Advertising Measurement Publicity 60

Sword and the Script

MAY 7, 2019

So, all things considered, DA is a pretty good measure of quality, in my experience. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. Finally, while PR measurement can be challenging, it clearly contributes to organic search can be quantified. Give our services a try.

Google 131

Google Banking Engineering Web 131

Shift Communications

FEBRUARY 7, 2018

It remains to be seen whether the redesign will have the desired impact, and whether Snapchat will diminish its influence with its core audience in the process. Marketers should install the new Pixel in tag management and analytics systems, then measure to see how much of their traditional web audience is reachable via Snapchat.

B2C 74

B2C Web Advertising Advertising 74