ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. There are now well over 200 streaming services available today with 85% of U.S. by 2024. . Another risk of rising inventory is ad saturation.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

APRIL 14, 2020

The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. For every #PGpartner-tagged video, the company donates essential items to organizations like Feeding America. It has also brought out the best in some companies and brands, with accompanying positive PR.

Hotels 282

Hotels Brand Branding Guidelines 282

Cision

NOVEMBER 7, 2017

Leveraging everything we know about how the paid media advertising world works, the dedicated team of engineers, developers, and product managers have developed proprietary tracking technology that tags earned media content. The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID.

Measurement 0

Measurement Media B2C B2B 0

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Cision

OCTOBER 5, 2016

Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content. Now Facebook has some stipulations about how branded content works. Stay tuned to see how that affects overall Facebook use.

Trends 319

Trends Content Marketing Brand Branding 319

Critical Mention

MAY 31, 2019

Create a targeted meta tag. One of the most effective ways to get more viewers to your website is to have targeted meta tags. Your meta tags should include your focus keywords. If you use the right meta tags, you boost your chances for your page to have a higher search ranking. Advertise on social media.

SEO 102

SEO Film Advertising Advertising 102

5W PR

NOVEMBER 24, 2022

Not only that, but Instagram as a platform has continued improving itself and investing in helping companies turn their engagement into actual sales and revenue by streamlining the sales process, creating advertising campaigns, adding links to generate website traffic, and more. Advertising campaigns. Influencer campaigns.

Social Media 88

Social Media Instagram Media Advertising 88

5W PR

JANUARY 11, 2021

Something that uses an “As seen on TV” tag, for example, conjures images of 90’s home shopping videos. But the main brand tag must be used consistently across the board. Consumers respond more to positive advertising messages than negative campaign messages. Something that doesn’t limit a brand to a specific era.

Brand 88

Brand Branding How To Guidelines 88

Cision

NOVEMBER 27, 2017

These are the same guys that advertisers and content marketing rely upon to track their results with so much detail. Then, those audience members are tagged and monitored all the way through to the lead or sale. With this data net in place, PR pros can determine who engages with content and with coverage.

Video 231

Video Media Measurement System 231

Prohibition

FEBRUARY 16, 2021

LinkedIn Stories contain the usual features we see across other social networking sites, such as tagging people and stickers, meaning you can engage with and create more diverse content with business page followers. Salesforce Advertising Studio. Companies can also upload a database, or use a database from a third-party platform.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. Influencers get smaller… with bigger impact.

Social Media 272

Social Media Trends Media Instagram 272

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. PPC – PPC stands for Pay Per Click and is an advertising principle where advertisers pay sites like Google whenever users click on their ads.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

NOVEMBER 26, 2019

Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 89

Publicity Media Advertising Advertising 89

Konnect Agency

OCTOBER 25, 2023

Social Media & Influencer Tagging Instead of Collaborating: Don’t just tag influencers or brand partners; aim to create genuine collaboration. Paid Digital Paid: Ignoring A/B Testing: A/B testing is a powerful tool to optimize your paid advertising campaigns. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Prohibition

SEPTEMBER 21, 2022

After an array of changes to reels and the look of the platform itself, Instagram are now planning to drastically scale back their shopping features as they shift their focus away from e-commerce and more toward those that directly drive advertising.

Instagram 62

Instagram Social Media Media Trends 62

ImPRessions - Crenshaw Communications

JULY 16, 2019

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Place a price tag on the risk. Building better public relations will impact that bottom line. When properly designed and executed a PR program can not only build awareness, but develop a lead flow. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

Cision

MARCH 30, 2015

Well, Twitter has just teamed up with Foursquare to tag locations in tweets. We’re working with @foursquare so you can tag specific locations in Tweets: https://t.co/MwlLz5Pfvq We’re working with @foursquare so you can tag specific locations in Tweets: https://t.co/MwlLz5Pfvq Coming soon!

Twitter 120

Twitter Social Media Retail Groups 120

Victorious PR

NOVEMBER 21, 2022

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. It’s all about effective paid advertising. For instance, at Victorious PR, we even geo-tag when at events so that we are hitting our ideal clients WHILE at the same event. Earned Media.

Real Estate 52

Real Estate Media Advertising Advertising 52

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. It’s more than worth the $39/month price tag. GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

JUNE 6, 2023

A survey of 3,100 journalists by Cision found the top three challenges facing journalism are maintaining credibility (27%), lack of staffing (20%) and declining advertising (20%). The company also published a comprehensive piece on it’s use of AI in the last month: How Meltwater Uses AI. PR tech mentions Media list building with AI.

Survey 144

Survey Software B2B Pitching 144

Shift Communications

OCTOBER 20, 2014

Advertising Content Marketing Marketing Press Release Public Relations' The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. Other great examples of this? Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Konnect Agency

JANUARY 17, 2020

Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. The rise of fake influencers and the disappearance of “Likes” as an engagement metric signals the need for influencers to be able to back up their price tags with data.

Social Media 87

Social Media Trends Media Instagram 87

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates.

Measurement 189

Measurement How To Guidelines Web 189

Prohibition

NOVEMBER 5, 2021

Paid social refers to anything on social media that is influenced by advertising revenue and is sponsored by a company. In other words, advertising or sponsored posts that companies pay a social media network to broadcast to audiences other than their own followers. Increasing revenue through opportunities and growth and advertising.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. I will either create content around those tags or tag already existing photos with any hashtags that may be relevant.”.

Instagram 120

Instagram Mobile Social Media Writing 120

ImPRessions - Crenshaw Communications

MARCH 10, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. Influencers get smaller….with with bigger impact.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. 5) Tag people and brands cited. If you cite people or brands in your content, tell them as much when you post a link to social media by tagging the associated accounts.

Social Media 115

Social Media Brand Branding Media 115

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

Stephen Waddington

MAY 9, 2017

Ditch the lazy fake news tag. Crowdsourced project aims to scrutinise political advertising. Who Targets Me is a plugin for Google Chrome that tracks politics advertising on your Facebook page during the General Election. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week.

Ethics 108

Ethics Conference Advertising Advertising 108

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform?

Facebook 120

Facebook Advertising Advertising Measurement 120

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. Hamburger Helper didn’t really advertise or force the mixtape on people. This distinction is so important.

Viral 100

Viral Guidelines Social Media Groups 100

Wadds Inc.

NOVEMBER 12, 2022

Some servers require verification and it’s possible to add links to your profile to other websites that you own using a web tag. Mastodon for brands There is no advertising on Mastodon as it is open source, however there is no restriction to sharing commercial messages. There is no universal verification system on Mastodon.

Twitter 116

Twitter How To Government Media 116

Konnect Agency

DECEMBER 8, 2021

As with any advertising campaign, it is important to start by developing the right strategy to include multiple ads and audiences to ensure you are best reaching viewers in every step of the buyer’s journey from prospecting to retargeting. Pinterest offers in-app purchasing through the use of buyable pins. Final Thoughts.

Social Media 59

Social Media Agency Media Pinterest 59

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

Facebook 60

Facebook Brand Branding eBook 60

Prohibition

MARCH 10, 2023

Optimise using Facebook Advertising facebook posts, facebook video tips, facebook video ads, facebook page If you haven’t already, consider a paid social media advertising campaign to generate more engagement for your featured video.

Facebook 62

Facebook Video How To Mobile 62