ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts. In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? Assess your audience.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This is particularly successful in B2B PR campaigns, where the sales cycle is long and the products complex. This is content that unpacks a complex issue or rebuts and argument or facile stereotype. Storytelling engages, influence persuades. But the the key word here is “reliable.”

Storytelling 233

Storytelling Education Software LinkedIn 233

The Hoffman Agency

AUGUST 23, 2023

When cleverly worked into PR materials, photos will help master the art of visual storytelling to achieve a client’s communication goals. Why should you always try to combine text with images Since I started working in communications, the concept of storytelling has played a key role in the success of all campaigns.

Storytelling 69

Storytelling Internal International Pitching 69

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

PR in High Definition

AUGUST 29, 2023

It’s our job as communicators in technology to find ways to tell stories, with the right words, with the right people. Sometimes we need to use clever analogies to help explain something more complex, and other times we must be mindful not to oversimplify the content as our audience may have a clear understanding of the basics.

Technology 62

Technology Communications Case Study Software 62

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

Public Affairs 86

Public Affairs Communications Radio Television 86

Presspage

NOVEMBER 29, 2022

With the continuously growing expectations of the public, companies in aviation have now entered a new reality where more than ever they need their communications departments to take charge and protect their brand. Unfortunately, this has meant that the priorities in our communication strategy had to be adapted,” said their spokesperson.

Storytelling 78

Storytelling Tourism Crisis Strategy 78

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. For the original blog, please visit here.

Policies 59

Policies Publicity Community Construction 59

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. Storytelling. “In Synthesize the complex.

Conference 112

Conference Communications Storytelling Social Media 112

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. The sheer volume of available material is an advantage, but it adds complexity to the process. A strategic PR campaign can influence the buying decision. Here’s how B2B PR supports sales. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

Stern + Associates

MARCH 17, 2023

One of the reasons partners choose us as their communications agency is that we don’t mass pitch or spam reporters; we already have extensive personal contacts with journalists across topic areas and industries, and we leverage those personal connections to obtain media wins. How do we turn potential weaknesses into new strengths?

Media Relations 105

Media Relations Media Storytelling Report 105

Axia PR

FEBRUARY 9, 2021

Guest: Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. Topic: Alejandro Barbero on why storytelling should come first in all your company communications.

How To 62

How To Storytelling Employee Communications 62

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. On that date 90 years previously, Franklin Delano Roosevelt was sworn in as President of the United States. FDR was, among other things, a master of public relations.

Communications 106

Communications How To Banking Government 106

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. It’s a period when the role of the communication function was elevated within every organisation. This is the legacy of COVID-19 for corporate communications.

Corporate 113

Corporate Communications Government Crisis 113

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. This includes understanding cultural norms, etiquette, and communication styles. In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. It’s about being culturally sensitive.

Strategy 78

Strategy Marketing Local Groups 78

Communications Conversations

NOVEMBER 16, 2022

Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Proactive communication is just as important as recap communication as well. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

Presspage

JULY 11, 2023

In today's interconnected world, companies operating on a global scale face numerous challenges when it comes to effective communication. To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.'

Strategy 60

Strategy Communications Local Technology 60

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Evaluation.

Storytelling 117

Storytelling Video Strategy Analytics 117

The Hoyt Organization

SEPTEMBER 8, 2023

For instance, fostering strong relationships with clients, understanding contextual nuances, and strategically navigating complex communication landscapes are skills that require human judgment and interpersonal abilities. As such, it can potentially help you structure more effective and efficient public relations campaigns.

Publicity 96

Publicity Ethics Analysis Data 96

Buchanan PR

JUNE 16, 2022

Rather, I am advocating for communications professionals to watch them for two critical reasons that are professional in nature. What the committee is trying to communicate is a complex story with hundreds of characters, multiple plot lines, and numerous twists along the way. This is multi-media storytelling on national display.

Communications 52

Communications Storytelling Journalism Video 52

Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. There’s another reason that anecdotes should be part of your communications arsenal.

Storytelling 136

Storytelling Communications Employee Engineering 136

Engage PR

NOVEMBER 12, 2020

The key is clarity in your storytelling message. Substantial growth, innovation success, complex projects delivered, supporting the next generation, culture development, community initiatives and successful diversification are just some factors that can shape your submission. It takes time to produce a first-rate submission.

Storytelling 60

Storytelling Energy Local Internal 60

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. By effectively communicating the key selling points and value proposition, businesses can capture the attention and interest of potential customers. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

FEBRUARY 21, 2023

Melton is now communications strategist for the Johns Hopkins University Applied Physics Laboratory in Laurel, Md. and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. I thought, ‘I really like what they’re doing. That was my job.”

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Victorious PR

APRIL 4, 2023

With countless media connections, Victorious PR controls the narratives by using a proven framework to develop, sharpen, and communicate brand stories to create stable visibility, credibility, and authority in each client’s niche. That’s where finding the best PR company comes in. What Makes a Good PR Firm for Crypto?

Agency 52

Agency Storytelling Financial Groups 52

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. Again, being steeped in words, PR struggles with this leap.

Storytelling 136

Storytelling Sports Software Mobile 136

Presspage

MAY 30, 2017

The potential of virtual reality as an experimental storytelling platform has many brands already experimenting with the possibilities. Marketing has embraced the opportunities that VR can offer, seeing the potential to empower marketing communication initiatives. 'Daylight experience' by Velux.

Publicity 137

Publicity Retail Consumer Storytelling 137

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. After graduating, I realized several things in my life were missing, like collaboration and challenge in conjunction with storytelling, two things that were waiting for me at The Hoffman Agency.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Internal International Social Media 78

Wadds Inc.

JANUARY 16, 2023

A comment by Marc C. Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice. When in Doubt, Make Applesauce!: Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PRSay

JULY 6, 2022

I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. Our list grew, but included: We’re journalists and storytellers. We’re diplomats.

Communications 94

Communications Internal International Travel 94

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. People want simple, not complex, language. Find more articles on writing and storytelling in the February issue of Strategies & Tactics.

Writing 148

Writing Storytelling Data Analysis 148

The Hoffman Agency

JULY 13, 2022

However, it took diving into an industry I knew little to nothing about to realize that it wasn’t just about the writing for me — it was about storytelling. One of my first internships was in the tech industry, which is full of complex information and is everchanging at a rapid pace. The satisfying feeling is unlike any other.

Storytelling 36

Storytelling Writing Agency B2B 36

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Each awards competition will have multiple categories and/or subcategories, which naturally increases the chances of winning, but also adds complexity to the task. But like most any PR content , a quality awards entry should feature good storytelling. That’s not as challenging as one might assume. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

PRSay

DECEMBER 15, 2016

Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it. Jurors, after all, must process a complex mass of evidence.

Chemicals 60

Chemicals Storytelling Construction Study 60

Solo PR Pro

NOVEMBER 23, 2021

Sherry Crawley thinks of herself as a translator: taking naturally complex and difficult topics like climate change or housing equity and making them relatable and relevant to a target audience. “I Those experiences as a teacher definitely influenced my ability to be a thoughtful communications professional.”.

Meeting 86

Meeting Education Journalism Resources 86

The Hoffman Agency

MARCH 18, 2022

At that moment, I knew my life purpose: leveraging my skill for creative storytelling to make astounding scientific innovations approachable and interesting. Most PR students entirely remove themselves from the world of math and science, believing such skills are unnecessary for a career in communications; that is a short-sighted mistake.

Storytelling 36

Storytelling Creativity Study Internal 36