Business Wire

JANUARY 10, 2024

What were 2023’s news and public relations hot topics? Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations.

Blogging 342

Blogging Internal International Trends 342

Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

Social Media 221

Social Media Publicity Newspapers Media 221

Stuart Bruce

DECEMBER 14, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. The place of digital and social media in public relations from Stuart Bruce. Photo @h_kirigo.

Social Media 60

Social Media Publicity Media Conference 60

Business Wire

SEPTEMBER 29, 2023

Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations. But there remains a profound distinction between human writing and its artificial counterpart.

Writing 388

Writing Blogging Social Media Publicity 388

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 301

Social Media Blogging Media Strategy 301

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

FEBRUARY 5, 2024

In the dynamic landscape of modern elections, understanding public sentiment is a key factor in shaping political narratives. In our quest to unravel the intricate web of the 2024 US Election, we conducted a comprehensive Media Impact Analysis of digital, broadcast media and social media.

Analysis 150

Analysis Reddit Energy Pinterest 150

Waxing UnLyrical

OCTOBER 12, 2012

And I thought some of you might relate. “Real” people don’t “do” social media like we do. . “Real” people don’t “do” social media like we do. Including in social, and in agencies, and outside of agencies. So here they are. I mean, all. Why is this?

Social Media 100

Social Media Publicity Media Conference 100

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” In the media business, we talk a lot about how brands can get into those conversations through advertising.

Trends 320

Trends Mobile Twitter Consumer 320

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. So it’s no surprise that public relations may be pushed to the back burner. Small business and start-up professionals wear many hats.

Small Business 389

Small Business Blogging Customer Service Social Media 389

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Agility PR Solutions

APRIL 17, 2024

Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with huge audiences in an instant.

Publicity 112

Publicity Crisis Social Media Communications 112

ImPRessions - Crenshaw Communications

JUNE 8, 2022

And public relations isn’t always a straight path. What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. What is PR exactly?” . Because few do.

Publicity 334

Publicity Advertising Advertising Leadership 334

Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

Survey 436

Survey Infographics Media Pitching 436

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Ronn Torossian

SEPTEMBER 14, 2021

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

Social Media 259

Social Media Media Small Business Strategy 259

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Prowly

OCTOBER 1, 2018

Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image. The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine.

Social Media 550

Social Media Media Publicity 550

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Still Seeking Inspiration?

Case Study 130

Case Study Study Writing How To 130

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

Social Media 91

Social Media Trends Crisis Management Tools 91

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? Patrice Gamble agrees.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. However, caution is crucial.

Brand 323

Brand Branding eBook Advertising 323

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.

Journalism 177

Journalism Real Estate Survey Report 177

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image.

Company 78

Company Publicity Financial Crisis Communications 78

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. It serves as the ignition for conversations, nurtures interaction, and ultimately crafts public perception.

Publicity 78

Publicity Strategy How To Marketing 78

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 181

Handbook Publicity Newspapers Television 181

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. Public relations professionals became the primary advocates for this narrative.

Report 86

Report Corporate Employee Policies 86

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Institute for Public Relations

MARCH 4, 2024

This blog is provided by the IPR Digital Media Research Center Artificial intelligence (AI) has made a transformative impact on public relations practices.

Corporate 52

Corporate Analysis Social Media Blogging 52

PRSay

SEPTEMBER 27, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance.

Ethics 187

Ethics Study Public Affairs Training 187

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107