ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Most agencies and organizations have wised up to use more contemporary KPIs that capture the true value of PR.

Measurement 182

Measurement Agency Advertising Advertising 182

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much work it takes for a company or agency to produce one Instagram post. I mean, it’s a full-time job on a lot of social media teams.

Social Media 143

Social Media Marketing Media Community 143

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

So, as a leader and manager spearheading ad tech PR at one of the top ad tech PR agencies, there are a few things I keep in mind to stay on track. Listen to your body’s signals . Agency PR tends to move fast, especially if you’re juggling several projects for different clients. Yet, like many things, it can be complicated.

Agency 329

Agency Reputation Communications Corporate 329

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. later as our roles evolve. “PR If you oversee a team of PR strategists, simply give them a hug.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? Getting to ROI through business impact measurement.

How To 397

How To Software Media Analytics 397

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. I’m certainly one of the 55%.

Publicity 127

Publicity Small Business Trends Leadership 127

Presspage

APRIL 11, 2024

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company.

Enterprise 117

Enterprise Automotive Company Airlines 117

5W PR

FEBRUARY 26, 2024

Brands can also work on private online forums or social media groups where customers connect, share tips, and feel like part of something special. Curated recommendations, tailored tutorials, and insider tips based on their purchase history and preferences are all effective tactics because that’s a conversation they’ll listen to.

Strategy 78

Strategy Brand Branding Product Launch 78

Communications Conversations

SEPTEMBER 30, 2021

I had a job at a small advertising agency in St. I worked as a proofreader (and very part-time copywriter) at this agency. Most (if not all) of our colleagues across our companies are social media users. And, as a result, some of these colleagues have strong opinions on what the company should be doing on social media.

Social Media 131

Social Media Media Marketing Instagram 131

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” According to Dorie Clark, the first step here is in building a network of receptive and knowledgeable people who will listen to the idea. Package the idea.

Leadership 398

Leadership B2B Community Viral 398

Buchanan PR

FEBRUARY 14, 2024

Use Social Media to Your Advantage News moves fast. Social media chatter moves even faster. Providers and healthcare organizations may wish to consider employing a sophisticated social listening tool to catch wind of these mentions as soon as they happen. Thus, demonstrating empathy and compassion is essential.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Happy listening! Inside PR Inside PR is a weekly social media and public relations podcast hosted by Gini Dietrich, Joseph Thornley and Martin Waxman. Public relations 1.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. One of the best perks of interning at a PR agency is being able to see how my day-to-day tasks are applied to services for our clients.

Internal 398

Internal International B2B Construction 398

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

My first PR agency boss, Bob Dorf, used to say that his inventory went down in the elevator every night. When sharing coverage, it’s a keen opportunity to highlight the unique monthly visitors for the media outlet, any viewership numbers the site may track per article views, or even any social posts from notable influencers.

Internal 310

Internal International Meeting Leadership 310

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. In ad tech, for example, we (ideally) want to include the perspectives of analysts, agencies, vendors, publishers, and brands to get a full understanding of a topic. Schedule it during the work day.

Leadership 332

Leadership Trends B2B Agency 332

Prohibition

OCTOBER 2, 2023

We explore; Showing ROI – both short term and long term The use of social listening for competitor analysis B2B content ideas – with a focus on quality over quantity Employer advocacy – influencing the c-suite AIs impact on cybersecurity and personal content Looking to the future of B2B Are you wanting to generate leads?

B2B 77

B2B Trends Strategy Marketing 77

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. More than 90% of a brand’s social mentions are from people not following the brand. Are you listening? Astute brands will use 2022 to boost social listening and connect dots with customer needs and brand values. Trolls will find you.

Communications 162

Communications Trends Nonprofit Radio 162

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. But the ability to communicate well will also be evident in how astutely the team questions the potential client, how carefully they listen, and how they bring answers and insights to their proposed work.

Agency 224

Agency Creativity Resources Measurement 224

5W PR

OCTOBER 11, 2023

Active listening When engaging with others, listen actively. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. Social media platforms Platforms like LinkedIn have revolutionized professional networking. These insights can be invaluable for refining PR strategies.

Publicity 103

Publicity Internal International Resources 103

5W PR

OCTOBER 20, 2023

Listen to their feedback, whether it’s on social media, through surveys, or in reviews. Cultural marketing agencies Navigating the complexities of cultural marketing can be challenging, especially for businesses that are new to this field. There are a few reasons why cultural marketing is so important for businesses.

Strategy 78

Strategy Marketing Local Groups 78

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. I’ve had an exciting new title change.

Report 83

Report How To Ethics Nonprofit 83

PRSay

DECEMBER 10, 2021

In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. On the other hand, remote work can also lead to social isolation and marginalization, which raise stress for workers, the study said. For example, this week, Ford Motor Co.

Employee 190

Employee Policies Agency Study 190

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Non-paid social media posts referencing a product or service.

Media 97

Media Nonprofit Pitching Analytics 97

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. The tools have evolved to better support selling via social on channels like Instagram and TikTok. Yes, we need to use social to sell. WAY too far.

Strategy 106

Strategy B2C B2B Resources 106

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Reevaluating Twitter.

Trends 124

Trends Pitching Twitter Nonprofit 124

Onclusive

MARCH 31, 2021

Identify who is responsible for listening, and when. Once someone at your company or agency partner (i.e. a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take. Here are three steps for effective crisis communications management: 1. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

5W PR

NOVEMBER 23, 2022

An interview format is effective when listeners want to listen to other people’s stories. Collaboration is a great way to reach new communities and potential listeners. Creating content for podcasts takes time, but it is a worthy investment. Given below are some marketing strategies for podcasts. Use written content.

Marketing 88

Marketing SEO Interviews Creativity 88

PRSay

AUGUST 16, 2022

I firmly believe that regardless of the age, stage or phase of any organization, there are many ways to make a social impact. If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. As the founder of OnPurpose PR in Fairfield County, Conn., Custom Ink.

Company 154

Company Nonprofit Apparel Banking 154

HMA Public Relations

JANUARY 27, 2021

We often hear people emphasize how important it is to listen to understand instead of listening to reply. Not only is this effective for our day-to-day conversations, but it is a practice that PR agencies use to observe the conversations that are being had about their clients and their client’s industries.

Agency 94

Agency Industry 94

5W PR

JANUARY 11, 2024

In the era of social media and heightened awareness around diversity and inclusivity, public relations has emerged as a powerful force in reshaping and redefining modern beauty standards. Social media influencer Social media has become a pivotal platform for challenging and redefining beauty standards.

Social Media 78

Social Media Consumer Storytelling Instagram 78

5W PR

OCTOBER 6, 2023

By actively listening to customer opinions, pain points, and desires, businesses can identify gaps in the market and develop products that resonate with their target audience. Collecting feedback Businesses actively gather feedback through various channels, such as surveys , social media, customer support interactions, and online reviews.

Consumer 88

Consumer Strategy Case Study Survey 88

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. That means all team members listen and stay engaged in the conversation. A PR agency is typically brought on to do more than secure media coverage. Weekly or biweekly meetings are not just markers of progress, though. Strive for full team participation.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. That means all team members listen and stay engaged in the conversation. A PR agency is typically brought on to do more than secure media coverage. Weekly or biweekly meetings are not just markers of progress, though. Strive for full team participation.

How To 156

How To Meeting Case Study Survey 156

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. The good news is that practitioners are firmly embracing social and owned media alongside earned as a means of engagement with an audience or public.

Digital PR 78

Digital PR Report Communications Crisis Management 78

5W PR

JANUARY 16, 2024

Actively listening to customer feedback is like holding a magnifying glass to their needs, allowing brands to address concerns promptly and openly. For example, informative blog posts and social media tips talk about the secrets of proper brushing techniques, flossing, and conquering common oral health issues.

Industry 78

Industry Education Consumer Ethics 78

5W PR

JUNE 13, 2023

Social Listening and Sentiment Analysis AI-powered tools can help beauty brands monitor social media conversations and sentiment analysis. Social listening and sentiment analysis empower brands to stay connected to their target audience. This information can be used to recommend customized skincare routines.

Analysis 88

Analysis Customer Service Data Trends 88