PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 136

Brand Branding Infographics How To 136

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 120

How To Employee Leadership Nonprofit 120

5W PR

APRIL 19, 2023

The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. External Benefits For businesses, brand image and reputation are crucial factors that can make or break success. But they also have significant internal benefits.

Internal 88

Internal International Transportation Employee 88

5W PR

MARCH 7, 2024

Instead, the focus is shifting towards building brand equity and fostering customer loyalty through exceptional experiences. This entails investing in customer service, optimizing user interfaces, and leveraging data analytics to tailor offerings to individual preferences.

Trends 78

Trends Technology Customer Service Analytics 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market.

B2B 170

B2B Brand Branding Education 170

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. It gives you insights into customer concerns and perceptions about your brand.

Policies 97

Policies Construction Reputation Privacy 97

Reputation Us

FEBRUARY 27, 2024

what the public perceives your company is able to offer in the form of products and services). Lloyd’s of London and KPGM found the importance of intangible assets has grown since 1975 from around 17 percent of S&P asset value to 80 to 85 percent today, with “reputation and brand” identified as one of the most important intangible assets.

Reputation 78

Reputation Corporate Insurance Insurance 78

Stern + Associates

MARCH 27, 2024

Though selling products and services, and maintaining good investor relations, are still paramount to any business, it’s important for those responsible for executive communications to recognize another area of increasingly critical importance: talent strategy. Every leader is unique, as are their voices, platforms and messages.

Strategy 114

Strategy Communications Employee Groups 114

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. It involves creating marketing campaigns, products, and services that resonate with queer individuals.

Brand 78

Brand Branding Marketing Community 78

5W PR

MARCH 28, 2024

Laying the foundations of trust The financial services industry is a game of trust. This could lead to long-term brand loyalty and increased business opportunities. By efficiently handling crises and mitigating reputational risks, financial PR safeguards the company’s brand image and financial health.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. But there are good reasons why brands should stick with PR and marketing as the COVID-19 pandemic drags on, even if in a modified way. To be sure, the pandemic has changed everything, including how businesses market and promote their brands. Here’s why.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Stephen Waddington

JANUARY 27, 2021

The impact of COVID-19 on talent in the digital marketing and PR sector has been as brutal as other professional services sectors. Employers need to remain competitive, not having to travel to the office does not mean a reduction in salary,” said Shah. This is the view of the team at Reuben Sinclair.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Stern + Associates

DECEMBER 21, 2023

If your customers are likely to take a particular side in a controversy, it may help to burnish your brand image by leaning into a strong message of support or opposition on the issue at hand.

Communications 105

Communications How To Employee Corporate 105

Solo PR Pro

FEBRUARY 20, 2024

Redefine Your Brand : As you shift focus, revisit what your solo brand stands for. Assess Your Offerings : Analyze what services you wish to carry forward, which to let go of, and perhaps, new ones to introduce. Retain its essence but don’t shy away from reinvigorating its identity.

Agency 96

Agency Exercises Strategy Internal 96

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

Internal comms drives good customer service. A company that boasts stellar internal customer service are leading by example, inspiring (and teaching) employees to provide great external customer service. Additionally, happy, loyal employees are more likely to care about giving great customer service.

Internal 136

Internal International Communications Employee 136

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. The mobile streaming service’s biggest mistake wasn’t really in its PR presentation, but it may have been the victim of its own hype. Brand America.

Healthcare 379

Healthcare Reputation Mobile Conference 379

5W PR

AUGUST 31, 2020

Used prudently, GIF’s provide a unique opportunity for a PR specialist to connect brands to their target audience, increase engagement, and make a brand’s message more relatable. With the internet culture becoming more prevalent, brand managers should embrace GIF’s to respond to clients on different social media platforms.

Strategy 166

Strategy Product Launch Television Storytelling 166

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Members will be able to earn status by actively contributing to the community and then receive branded gifts. All this leaves me shaking my head. I do a lot of work in legaltech – and all those vendors have lawyers on staff.

Analysis 142

Analysis Tools Software SMB 142

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. The following is what came out of my and one of my team member’s review of ReputationDefender and its ReputationGrower service. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. The customer service is above and beyond as well.” click any image for higher resolution) 1. Today the company says it has offices in Israel, the U.S.

Software 136

Software Pitching System Analytics 136

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” In Employers we Trust. So, what should you speak out on?

Corporate 198

Corporate Brand Branding Agriculture 198

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential. But can a PR campaign pay for itself? The PR factor: are coverage and cash correlated? Positive PR drives recruiting.

Study 234

Study SEO Course B2B 234

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

Landis PR

AUGUST 1, 2022

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. Regardless of the industry, the main objective of any business is to sell a product or service to its target audience.

Publicity 98

Publicity Brand Branding SEO 98

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 126

Internal International Communications Strategy 126

5W PR

NOVEMBER 9, 2020

With PR agencies offering bespoke and tech-supported services, PR experts will need to learn game-changing and tech-related PR processes in 2021. With PR agencies offering bespoke and tech-supported services, PR experts will need to learn game-changing and tech-related PR processes in 2021. Virtual and Highly Personalized PR.

Publicity 88

Publicity Technology Industry Social Media 88

5W PR

MAY 10, 2021

Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. The value of service. Without data , it is harder to prove that your campaign influenced public decisions to favor your brand or your company. The Value of Service. Proof of PR campaigns. ?

Data 88

Data Publicity Analysis Measurement 88

Shift Communications

JULY 26, 2022

In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. The post Is Your Brand Messaging Recession-Ready? A Recession-Ready External Narrative.

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

JUNE 13, 2023

Takeaway: Clients and employers are entitled to their point of view – and PR can help them articulate that – but opinions need to be grounded in facts too. Both of those services have experienced “ pump and dump ” releases. A time-tested path to coverage is to figure out how your employer or client fits within these trends.

Journalism 126

Journalism Media Relations Report Survey 126

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

5W PR

NOVEMBER 23, 2020

The firm found that only 52% of brands had added personalized product recommendations and enhanced products to their BOPIS strategy. Once considered a nice to have service, BORIS is now essential for many brands. A thorough and well-planned digital and omnichannel strategy is needed for brands to thrive in today’s environment.

Retail 88

Retail Mobile Study Web 88

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. If anything increased significantly during the pandemic, it was consumer interest in brand trust. Getting there requires brand authenticity. What does the brand’s audience look like?

Brand 88

Brand Branding Customer Service Consumer 88

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . For those tapping global PR services for the first time, however, there’s an understandable and pronounced learning curve. Invest in your setup.

Internal 268

Internal International Agency Strategy 268

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

Good PR and great customer service have never been more intertwined. A business can spend millions on brand reputation and community service. It may invest heavily in customer service and response. It may invest heavily in customer service and response. Align the goals of public relations and customer service.

Customer Service 136

Customer Service Insurance Insurance Banking 136

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Stern + Associates

AUGUST 11, 2023

On one hand, businesses want to communicate important information to their customers, and on the other, customers and other stakeholders want to be informed about the business and its products or services. This can lead to increased brand awareness, sales, and engagement. What Is Public Relations?

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62