5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. Authentic storytelling Influencers excel at storytelling.

Social Media 78

Social Media Media Storytelling Creativity 78

Remote PR Jobs

AUGUST 16, 2023

For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Press releases are distributed through wire services which means that they are often picked up by multiple media outlets, which can help to build brand recognition and establish credibility.

Pitching 243

Pitching SEO Storytelling Resources 243

Onclusive

DECEMBER 28, 2021

Which PR agency services are most relevant to your business’ primary needs? Do you create strategic communications plans for your PR campaigns? Using data and measurement for earned media strategy is a topic we’re always interested in exploring.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

The Hoyt Organization

NOVEMBER 24, 2023

They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. Consequently, this shift necessitates a new narrative for public relations in 2024, where purpose-driven storytelling and authenticity take center stage. What Is Purpose-driven Storytelling?

Storytelling 59

Storytelling Publicity Consumer Advertising 59

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? What may be one company’s tier-three can be another brand’s tier-one. . To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

PRSay

MAY 10, 2022

Focus on your reader’s wants and needs first, then follow up with your organization and its products, services and ideas. DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. when you sign up for our webinar. Lead with the benefits.

Case Study 180

Case Study Training Writing Storytelling 180

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Remote PR Jobs

AUGUST 31, 2022

Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. It is important for the public to pair realistic stories and lives to the given product or service. It’s Relational, Not Transactional.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Many B2B clients companies don’t offer a tangible product, and obviously service companies may be trickier to show off in an Instagram post. Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand.

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Trade allow more in-depth storytelling. Further, they often focus on larger companies and brands.

B2B 319

B2B Company SMB Automotive 319

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Establish your brand voice through PR. Quality is key when it comes to PR.

Storytelling 62

Storytelling B2C B2B Consumer 62

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. Let’s take a brand that sells sustainable clothing as an example. These steps create an image of more than just a brand.

Trends 78

Trends Product Launch Ethics Travel 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. ” Here are some classic responses: “Our people set us apart. We work hard to recruit the best.” Get personal.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. But that awareness may be of the brand involved, or maybe just the problem it addresses. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 136

Brand Branding Infographics How To 136

5W PR

SEPTEMBER 19, 2023

As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories.

Consumer 88

Consumer Strategy Case Study Survey 88

Burrelles Fresh Ideas

MARCH 19, 2024

As we stride through 2024 toward Spring Break and the Summer travel season, a new era of exploration and innovation is unfolding, reshaping the landscape of travel experiences and hospitality services. In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized.

Travel 90

Travel Trends Tourism Transportation 90

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

Brand 173

Brand Branding Storytelling Video 173

Stern + Associates

MARCH 17, 2023

That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling. Of course, none of this involves making anything up: our partners all have stories to tell about their products, services or ideas. The post 3 Media Relations Opportunities for 2023 appeared first on Stern Strategy Group.

Media Relations 105

Media Relations Media Storytelling Report 105

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels.

Healthcare 68

Healthcare Strategy Publicity Pharmaceuticals 68

Deirdre Breakenridge

NOVEMBER 13, 2017

While marketing is the force that drives someone to buy or engage in a product or service, PR is the force that gets the message across in an informative yet persuasive manner. PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve.

Trends 0

Trends Storytelling Creativity Reputation 0

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. brand promise. What do you think are the biggest communication mistakes brands make? I think what hasn’t changed is the value of good storytelling; people will always want to engage with compelling, well-told stories. How do you create communication on a global scale?

Storytelling 308

Storytelling Local Airlines Technology 308

Cision

MAY 25, 2017

This theme was punctuated by keynote speaker James McQuivey, VP and principal analyst servicing CMOs at Forrester. Owned Media Requires Great Storytelling. One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov.

Advertising 272

Advertising Advertising Storytelling Media 272

Frederik Vincx

JULY 17, 2023

We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Service design toolkit.

Software 78

Software System Training Enterprise 78

ReimaginePR

MAY 23, 2016

Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. On the other hand, storytelling is a more modern approach to selling, although the method actually works backwards from conventional rhetoric. Why is Storytelling More Effective?

Storytelling 159

Storytelling Comparison Case Study Brand 159

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Top-notch production. Expert producers.

Communications 160

Communications Storytelling Film Training 160

Ronn Torossian

AUGUST 9, 2016

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story. Every brand has a story, and sometimes, all a brand needs are the right people to tell it.

Social Media 150

Social Media Media Storytelling Brand 150

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149