Onclusive

DECEMBER 19, 2019

We know that earned content is more persuasive than paid media, yet we keep investing in paid media rather than earned content. This is where the art and science of talking to your audience through voices other than your own comes in. How could that be? The answer is control. Call it “marketing ventriloquism.”

Marketing 195

Marketing Advertising Advertising System 195

Wildfire

MARCH 13, 2019

The science behind communication. By understanding our neuro processes in the context of business campaigns, we gain unlimited access to the secrets of persuasive communications. Cialdini has condensed the principals of persuasion into six of universal shortcuts that guide human behaviour. The answer — neurocomms.

Communications 71

Communications Reputation Consumer Tools 71

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. What drew you to the field of health and life science communication? Identify the full suite of stakeholders.

Reputation 120

Reputation Newspapers Sports Travel 120

Sword and the Script

MAY 9, 2023

Leff Bonney , PhD, summed it this way: “All the effort your marketers put into crafting the most persuasive collateral gets wasted if you can’t convince your sellers to use it. The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego.

B2B 81

B2B Storytelling Marketing Case Study 81

Doctor Spin

NOVEMBER 25, 2023

He was among the first to use psychology and other social sciences to design and implement public relations campaigns. Edward Bernays, Psychological Theories, and Mass Persuasion Edward Bernays, often called the “father of public relations,” was highly influential in developing modern public relations and propaganda techniques.

Wikipedia 52

Wikipedia Hotels Case Study Engineering 52

PRSay

AUGUST 10, 2023

Wells Barbie, Día de los Muertos Barbie, Pediatrician Barbie, Firefighter Barbie ), under Gerwig’s new guidance, there may indeed be a Barbie for all ages and persuasions. Building upon decades of growing representation ( Malibu Barbie, Musician Barbie, Ida B. ” Instead, Warner Bros.

Marketing 113

Marketing Film Study Engineering 113

Flack's Revenge

JANUARY 15, 2020

PR has always had to decide how far to push rhetoric, persuasion, and yes, hype. Today, the very notions of truth, science, and facts are under assault like never before. These are some of the same kinds of ethical challenges we have faced before in an updated format. But this is not just about ethics.

Journalism 156

Journalism Ethics Customer Service Report 156

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

That’s the conclusion of a study recently published in Science magazine. This is something most professional communicators known instinctively; the more novel the story, the more memorable, persuasive, and shareable it is. There’s more bad news on the “fake news” front. What we can do about misinformation.

Social Media 220

Social Media Viral Media Study 220

Stephen Waddington

MAY 12, 2017

If you want best results for your persuasion you need to presuade optimally. Yet, that is why it is imperative for ethical public relations practitioners to quickly master the science and tools of Presuasion. Public relations is about earning trust so people are already sold, or want to engage with us, before we open our mouths.

Insurance 105

Insurance Insurance Ethics Tools 105

Ishmael's Corner

SEPTEMBER 3, 2015

The science behind persuasive language makes one point clear. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Words alone don’t win the day.

Storytelling 60

Storytelling Blogging Communications Publicity 60

Business Wire

FEBRUARY 21, 2017

While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise. They can also be persuasion words like imagine, if, and new. This is what piques their interest, the implications of their news on their readership.

Writing 216

Writing Report How To Google 216

Sword and the Script

JANUARY 25, 2020

Stories are one of two primary methods of persuasion: “The first is by using conventional rhetoric, which is what most executives are trained in. No, it’s brain science. You expect it will go on that way. But then there’s an event – in screenwriting, we call it the “inciting incident” – that throws life out of balance.”. An anomaly?

Storytelling 117

Storytelling Examples B2B Chemicals 117

Cision

JUNE 29, 2016

Never forget; persuasion is an art, not a science. Throughout all this change, one constant is paramount: We can never forget we’re talking to human beings. If what we’re communicating fails to resonate with them, then it’s all just busy work. As such, we’re artists, not technicians. Where should they start?

Analytics 215

Analytics Measurement Big Data Data 215

ReimaginePR

SEPTEMBER 12, 2016

Although I love words, science proves that visual information is simply easier to process. That means that a snapshot can be just as powerful and persuasive as a 1,000-word blog post. You can then use the persuasion of words (such as an enticing headline) to reel them in. That’s where visual content comes in.

Storytelling 120

Storytelling Video Infographics YouTube 120

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. There’s a science to it. In both cases, storytelling is a very powerful means of persuasion. I always thought the title was strange.

Storytelling 129

Storytelling Communications Survey Case Study 129

prTini

NOVEMBER 21, 2014

The Four Elements of the Most Persuasive Copy. The Science of Building a Lasting Social Media Community. Persuasion: 6 Principles That Power PR Success. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 5 Techniques to Drive Clicks From Twitter.

Brand 52

Brand Branding Case Study Big Data 52

Solo PR Pro

MARCH 10, 2015

The best PR pros know that persuasive communication benefits from a healthy dose of psychology. Nobel prize-winning economist, Daniel Kahneman, has provided us with a fascinating science-based handbook – with real-world how-to’s – in the bestselling book, Thinking, Fast and Slow. Priming and Persuasive Communication.

Communications 40

Communications Handbook Study Examples 40

Masters in Communications

OCTOBER 30, 2018

The Power of Persuasion. Storytelling is also a powerful tool for persuasion. Stories, quotes, and anecdotes are almost always more persuasive than statistics and traditional arguments. When people encounter data, they become defensive. When they hear stories, they listen and try to figure out where and how they fit in.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

The Hoffman Agency

SEPTEMBER 2, 2022

I studied Information and Computing Science at university (and before Chris Owen jumps in, it was a while after Charles Babbage …). It made me realise a) I don’t want to work in the British Museum, and b) I’ve got a knack for producing engaging and persuasive content. (It Mark Pinsent, Managing Director, Europe.

B2B 41

B2B Creativity Agency Writing 41

Sword and the Script

MARCH 3, 2015

Science – as in data science – is the section which the article spends the most depth. If there’s place for art amid all the science it is in the storytelling aspect of business. There is growing body of hard evidence to suggest stories are more powerful tools of persuasion than data, statistics or proof points.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Waxing UnLyrical

JUNE 24, 2019

Persuasion. Their motivation is the overall betterment of science and technology. Influence is often confused with simply having a large social following. TopRank Marketing CEO Lee Odden identifies five areas that makeup influence: Personality. Popularity. When defining influencers by category, CMS Wire says.

Measurement 95

Measurement eBook Tools Survey 95

Maxim Behar

NOVEMBER 8, 2021

And the other very important reason is the complete lack of communication, of messages, of strategy, of charisma, of persuasion on the part of those to whom we have entrusted the Government of the state. Get informed by the science, listen to science and get vaccinated as soon as possible. Is that so now?

Newspapers 52

Newspapers Government Tourism Course 52

PRSay

JANUARY 18, 2017

Product-specific influencer content can serve as point-of-sale persuasion to consumers in physical stores. Promise Phelon is the CEO of TapInfluence, the leading influencer marketing company combining data science, technology and a robust marketplace of content creators.

Marketing 60

Marketing B2B Technology Fashion 60

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. It’s science and jazz. John Avlon: The data is great.

Report 225

Report Media Advertising Advertising 225

PR Conversations

AUGUST 17, 2016

We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. Psychology is a very well-established and well-regarded occupation and this has been based partly on many years of solid academic social science research.

Publicity 46

Publicity Storytelling Study Journalism 46

wiredPRworks

APRIL 27, 2020

Design Thinking + Decision Science = Experience Design. Decision science is how people make decisions. Stakeholder management is a science. There are three ways to motivate movement and ignite inspiration: force, persuasion, and buy-in. .” source: AMA Virtual Conference Experience Design.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

Design Thinking + Decision Science = Experience Design. Decision science is how people make decisions. Stakeholder management is a science. There are three ways to motivate movement and ignite inspiration: force, persuasion, and buy-in. .” source: AMA Virtual Conference Experience Design.

Storytelling 52

Storytelling Brand Branding Marketing 52

PR Conversations

AUGUST 17, 2016

We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. Psychology is a very well-established and well-regarded occupation and this has been based partly on many years of solid academic social science research.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. Psychology is a very well-established and well-regarded occupation and this has been based partly on many years of solid academic social science research.

Publicity 40

Publicity Storytelling Study Journalism 40

Polaris

MAY 19, 2015

There’s definitely a science (and a bit of an art) to designing high converting landing pages. To achieve that goal, you need to be as persuasive as possible. #4: The first challenge is attracting a potential customer to your landing page. 10 Best Practices for Landing Page Design. Image source: FreeDigitalPhotos.net. #1:

eBook 100

eBook Newspapers Writing Print 100

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice.

Publicity 46

Publicity Study Government Internal 46

Sword and the Script

FEBRUARY 2, 2016

Even as the persuasive arguments against interruption marketing takes a back seat to the debate over ad blocking , the concept is increasingly important in marketing. “We Here are my takeaways from the book. Anti-Multitasking. Interruption Marketing Aside. Fouts, citing Seth Godin.

Social Media 60

Social Media Marketing Media Employee 60

Institute for Public Relations

APRIL 20, 2023

As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders. This blog is provided by the IPR Behavioral Research Insight Center.

Blogging 116

Blogging 116

Beyond PR

DECEMBER 5, 2017

Persuasive and authoritative, whitepapers remain absolutely vital to B2B marketers. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. Buyers can relate to market challenges and envision their potential success. Whitepapers. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52