Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. Social Media is Speedy, And This Causes a Problem. What is fake?

Journalism 309

Journalism Study Social Media Resources 309

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Compare this to the 4.5 years it took Facebook to hit that milestone.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Compare this to the 4.5 years it took Facebook to hit that milestone.

Publicity 78

Publicity Guidelines Training Transportation 78

Newsfile

MARCH 14, 2024

In addition, thousands of investors, analysts, and media worldwide access these screens. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. utilizing Cengage’s databases amplifies your press release’s visibility. In summary.

Financial 52

Financial Education Analysis Analytics 52

Newsfile

FEBRUARY 27, 2024

By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. This platform extends your global press release reach to key decision-makers, media outlets and influencers. In addition, thousands of investors, analysts, and media worldwide access these screens.

Financial 52

Financial Media Analytics Data 52

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

Remote PR Jobs

SEPTEMBER 25, 2023

Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. The Associated Press has followed suit, using AI to create articles on minor league and college sports in addition to company earnings.

Industry 100

Industry Publicity Data Technology 100

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Read the free report today!

Report 120

Report Media Television Pitching 120

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused.

Marketing 69

Marketing eBook Resources Tools 69

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Here are a few ways PR agencies should be using tech tools and other resources. PR media monitoring can be a breeze. Nail the right database for media research.

Pitching 136

Pitching Tools Agency Resources 136

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. But of course, this is only the beginning – countless other resources are out there waiting to be explored.

Tools 52

Tools Marketing Writing Resources 52

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

OCTOBER 6, 2020

According to the press release Prowly customers have published “more than 75,000 stories to date, offering access to a media database of over one million journalists and influencers, CRM functionality, custom-tailored online newsrooms, e-mail campaigns, and sophisticated PR analytics.” “The click image for higher resolution) 3.

Software 175

Software SEO Company Tools 175

Journalistics

SEPTEMBER 9, 2021

Here are some alternatives I uncovered; let me know if you have any additions to the list: Media Relations. MediaSync: mBLAST just launched a FREE media list service called MediaSync. MediaSync has a database of more than 500,000 media contacts and 9 million articles and blogs. We did it for fun and it’s free.

Tools 52

Tools Engineering Interviews Social Media 52

Cision

FEBRUARY 7, 2017

Here are the three phases of engaging influencers on social media: Research. Your media database will be able to tell you what platforms the influencer uses most and what they most often discuss on social. Like the influencer’s posts, share their articles and comment on their feeds. Start by engaging them in conversation.

Pitching 96

Pitching Social Media Resources Reputation 96

Beyond PR

FEBRUARY 6, 2018

As PR professionals, the media list may arguably be one of the most important components in your outreach process. Working in PR can be overwhelming and taking the time to building a successful media list can often fall off your list of priorities. Here are three tips to upgrade your media list.

Media 73

Media Pitching Resources Report 73

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. The State of the Media report by Cision was released this week and provides a window into what’s on the minds of reporters. Volume of work.

Survey 90

Survey Journalism Study Pitching 90

Solo PR Pro

APRIL 6, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. A reliable media database (Cision) is key and probably one of the most often used PR tools in my toolbox. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Tools 89

Tools Google LinkedIn Leadership 89

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. It includes a database of tools and how to articles. A recent article tackles the fractures in the UK exposed by Brexit.

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

NOVEMBER 16, 2015

In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. As an example, social media scheduling app Buffer recently released a drag-and-drop calendar tool for its users to easily schedule social media posts. Reassess technology.

Measurement 120

Measurement Resources Technology Examples 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. That compendium of millennial listicles and goofy articles like this one on dads and babies? Media Shift. The Cision Blog. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. Isentia says it’s rolled out a new feature for its broadcast media monitoring product called “boundary detection.” 2) Propel adds social media monitoring.

Software 120

Software Technology Advertising Advertising 120

Buzzstream

MAY 9, 2018

Rather, it is a generic reference to an article or some other piece of information meant merely to signal that the outreach professional has some knowledge of the contact they are reaching out to, without actually having any context about that individual. Contextual Relevance. Refer to Past Promotion.

Data 120

Data SEO Groups Pitching 120

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

APRIL 2, 2014

LinkedIn has evolved from an online resume database to a social network, ad network and publishing platform. And in doing so, its potential as a media relations tool has increased exponentially. >>>> Subject: A Resource I''d like you to know who I am and, potentially, to view me as a resource.

LinkedIn 80

LinkedIn Pitching Resources Web 80

PR 20/20

JUNE 26, 2018

Consider it a starting point, and let us know your additional tips and resources! We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team. Subscribe to top industry resources and read daily. Take (and share) notes.

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

DECEMBER 28, 2015

Put resources into fast social care (customer service). To complicate matters, sometimes customers will vent on social media about you without tagging you for resolution. Showcase your media using Twitter Cards. Player Card: A Card to provide video/audio/media. chameleonxsoul Hi there, we can’t DM I’m afraid.

Twitter 120

Twitter Brand Branding Customer Service 120

PR Breakfast Club

JULY 31, 2014

Now… how do you make the media care? Construct a Highly Targeted Media List. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Effective PR pros take the time to carefully search for media contacts that best fit their target angles.

Pitching 47

Pitching Construction LinkedIn Engineering 47

PR Conversations

JULY 4, 2016

The next post will look at the transparent age of historical research as I reflect on my paper at this year’s IHPRC that discusses issues arising when using online resources, including social media, as historical artefacts. I’m also researching database software to catalogue my collection. historyofpr/resources/.

Advertising 71

Advertising Advertising Resources Print 71

Buzzstream

NOVEMBER 7, 2017

Very soon, however, it became clear to me that the digital outreach assistance a tool like BuzzStream only facilitates my job and humanizes my efforts, putting it at the top of my list of PR resources I trust. Niche media outlets. Lifestyle/fashion/celebrity media. Social media engagement increased by up to 20%.

Fashion 48

Fashion Pitching Tools Resources 48

Buzzstream

MARCH 26, 2020

In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. These tools have a database of YouTube influencers along with a ton of information about them such as their subscriber bases, locations, and average video views. Contests and Giveaways.

YouTube 116

YouTube Brand Branding Video 116