The Proactive Report

JULY 28, 2014

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. Google Authorship.

Google 174

Google SEO Reputation Writing 174

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips. By Diana G.

Publicity 111

Publicity Writing Guidelines Construction 111

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

OCTOBER 10, 2016

Karen’s book can be described in three words … handy reference guide. Thank you, Karen, for writing a book that professors can use as their roadmap to social media in the classroom (and beyond) and one that is a reminder of how we should all be sharing on a deeper level.

Social Media 150

Social Media Media Community Video 150

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. Owned media refers to any channel that you and your company own. Owned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. Jerry McGuire (1996) – Reputation Management. The Godfather, Part II (1974) – Government Relations.

Tools 170

Tools Government Crisis Public Affairs 170

5W PR

MAY 26, 2021

With business models changing to online, it’s high time that companies invested in public relations strategies which create and maintain their reputations. When a company enhances its reputation through various unique public relations strategies, it’s likely to make new leads. What is Public Relations? Cost-Effective.

Publicity 88

Publicity Reputation Advertising Advertising 88

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” For reference, the median DR in our analysis was 74. So, you’ll also need to judge the quality of the writing itself. So, focus on the higher DA/DR opportunities where you can.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. Tactics should be informed by strategy, but they’re separate.

Strategy 265

Strategy How To Resources Employee 265

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. . ➢ Enforcing the codes consistently and fairly.

Ethics 111

Ethics Industry Publicity Analysis 111

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Wadds Inc.

JANUARY 11, 2023

Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. It does not provide information about sources and will make up references. The remainder of the entry read as though it was legitimate but was fiction.

Publicity 98

Publicity Wikipedia Marketing Training 98

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. Fact-checking becomes even more important when you’re writing about sensitive topics. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. If your press release is distributed by journalists in online publications or they write stories on your behalf, your website will acquire more backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

Practical Law Construction

SEPTEMBER 22, 2021

What, I hear you ask, am I doing writing about football? The remuneration paid was significant and even if it was not sufficient of itself to give rise to the real possibility of bias, there were reputational benefits to being on the panel. City appealed.

Financial 80

Financial Reputation Insurance Insurance 80

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Mark My Words

NOVEMBER 25, 2020

Writing in his new book, ‘Meghan Misunderstood’, he explained how the future Duchess coined a nickname for herself as a teenager at a summer drama camp, which would become associated with her as an adult. It referred to anything from the connection her fans felt towards her to an obsession with her fashion.

Fashion 60

Fashion Reputation Report Meeting 60

Cision

JULY 13, 2017

Allow brands to understand what you are asking of us — time, gas to the store for recipe creations, ingredients, batteries for toys, etc … When a reputable blogger asks for higher value or paid package, the brand can budget and you don’t have to come back with a “sorry, they can’t.”

Pitching 233

Pitching How To Real Estate Twitter 233

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. He referred to these sites as ones that could get you into a “bad neighborhood.” ( Check out the recording at around the 7-minute mark.)

Blogging 62

Blogging Google SEO Writing 62

Flack's Revenge

DECEMBER 5, 2017

With my “journalist” hat on I find the proliferation of these types of sources to be troubling and misleading–they appear to the casual observer to represent well-reported and edited pieces appearing in reputable media outlets. Yet they’re really simply PR pieces. And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? For example, here’s an assessment of a piece I’m currently writing: If you want to set up your own GPT or ask a tool like Gemini to assess, you can use these steps: Ask your AI tool to take Google’s Helpful Content self-assessment list and create a scoring system.

System 62

System Google Policies Guidelines 62

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

Don’t just refer to the congressional investigation; condemn it as a “political strip search.” These can be difficult opportunities, because most crises are complicated, and in the real world, PR and reputation advice may be nuanced. Write down two or three relevant points that you want to make, and stick to them.

Media 168

Media Interviews Report Leadership 168

Cision

SEPTEMBER 14, 2016

In this section, you need to list out all the activities and campaigns you are implementing, including research, planning, content writing, production of materials and other processes. Outputs refer to the core measures of your programs. This could be an improvement in reputation, increase in sales, stronger relationships, etc.

Communications 0

Communications Banking Measurement Public Affairs 0

Victorious PR

NOVEMBER 21, 2022

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. This means you must have a good reputation. This can be built through earned media, or rather, a stellar public relations campaign.

Real Estate 52

Real Estate Media Advertising Advertising 52

Cision

OCTOBER 15, 2015

Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. Social media has sped up the way we communicate, including how we write. Draft up a list of these alternative keywords to track what prospects are discussing.

Social Media 120

Social Media Media Employee Reputation 120

Critical Mention

AUGUST 27, 2019

Anybody talking about your organization online is impacting your organization’s reputation in some way. With that said, you should make sure that you create a positive relationship with reporters, influencers, customers or anybody else who references your business across their media. SCHEDULE A DEMO. Priscilla Osorio.

Media 60

Media Sports Radio Newspapers 60

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Write a snappy email subject line that will grab attention, but stay away from clickbait. Here are some tips for how to make that happen: Get to the point. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Reputation Specialist Michael Toebe

OCTOBER 11, 2021

I refer to guys when I see them lying — and I can tell they’re lying — I refer to them as ‘rubber lips.’ Some media members have already buried Meyer and you might suspect they are writing his NFL obituary now to have it ready for when he is fired or resigns. Did I mention that Mr. Smith is a Black man? No way around it.

Crisis 52

Crisis Video Reputation Crisis Communications 52

Cision

JULY 6, 2015

Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.” But what about social media?

Social Media 120

Social Media Media Wikipedia Tools 120

Shift Communications

AUGUST 4, 2015

These rules might sound strict and contain a bit of legal-sounding jargon but please keep in mind that our overall goal is simple: to participate online in a respectful, relevant way that protects our reputation and of course follows the letter and spirit of the law. Refer all social media activity around crisis topics to Legal Affairs.

Guidelines 60

Guidelines Social Media Media Privacy 60

Cision

JUNE 6, 2017

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Influence” tends to be jammed into one big category when in fact, it’s nuanced.

Marketing 239

Marketing Television Handbook Web 239

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. This refers to our role as the creators and builders of reputations. Otherwise, there is a direct impact on reputations and the bottom line.

Groups 62

Groups Employee Leadership Examples 62