Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Look at the optics.

Social Media 126

Social Media Ethics Trends Viral 126

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content.

Construction 385

Construction Crisis Reputation Social Media 385

NewsWhip

DECEMBER 21, 2021

Though their appeals have ultimately been dismissed and Verstappen will continue to sit on his throne, the conversation in the media and public spheres is still ongoing. . Media and Public interest to articles about the F1 Controversy. On the day of the race, both public and media interest soared.

Reputation 148

Reputation Sports YouTube Web 148

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. This means that a crisis is never a “social media crisis”, but rather a crisis. with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time.

Marketing 310

Marketing Product Launch Corporate Viral 310

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. NewsWhip has the fastest news and social media content discovery engines in the world, so our prediction process starts the moment a story appears online. The result?

Viral 78

Viral Analysis Crisis Data 78

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. Here are some challenges your PR team should be ready to deal with in 2023: Social Media.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. Zelensky and his advisers have deployed classic PR and propaganda tactics to win public opinion at home and abroad. And it has powerful allies.

Video 368

Video Government Leadership Viral 368

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public.

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I did my best to defend the company’s reputation. And now onward with this month’s PR Tech Sum. >>>

Reddit 178

Reddit Software B2B Technology 178

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

Brand 78

Brand Branding Comparison Measurement 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Many lack the time or commitment to deal with media.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. But still others have stepped up.

Hotels 282

Hotels Brand Branding Guidelines 282

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. In fact, Comcast made no bones of the fact that it rebranded its service as Xfinity to represent a fresh start for its reputation.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. Thus began a downward spiral of Swift’s image in the media. A year after the “Famous” fiasco occurred, Swift was ready to get back in the game.

Strategy 81

Strategy Media Viral Trends 81

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. All in all, not a great month for Nike’s reputation. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Remote PR Jobs

SEPTEMBER 25, 2023

Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns. But one traditional medium that has bridged the gap between the two worlds is public relations. Multichannel PR Reaching the public has evolved from standard print, online and TV placements to a multitude of avenues.

Media 100

Media Print Radio Consumer 100

NewsWhip

NOVEMBER 11, 2021

However, tying your brand to an individual can have negative consequences as well as positive ones, as statements or actions by that individual can then be associated with your brand by the broader public. . If you expand our Timeline to focus on public interest, here’s what it looks like before the radio interview.

Reputation 78

Reputation Brand Branding Reddit 78

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools Internal International Resources 354

David PR Group

OCTOBER 6, 2017

The First Amendment and social media don’t mix. Yes, you can say practically anything online, often without legal consequence, but the First Amendment won’t protect you from losing your job, your livelihood or your reputation – and sometimes you lose all three. But guess what? Did he say stuff that was offensive? –John.

Social Media 73

Social Media Airlines Media Reputation 73

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. TikTok has completely revolutionized how brands interact with the public.

Video 148

Video Brand Branding Instagram 148

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Publicity Training 52

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. When executed properly, newsjacking can serve to gain publicity and enhance brand presence. But is newsjacking still the right move for your brand?

Ethics 102

Ethics Trends Social Media SEO 102

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. Many experts cement their reputation in a vertical area, then apply their ideas more broadly.

Leadership 398

Leadership B2B Community Viral 398

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. Maintaining control of your narrative is not always easy.

Analytics 78

Analytics Digital PR Storytelling Local 78

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. Leverage the Aftermath: Keep the momentum going.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” . Staffs and budgets are increasing.

Trends 199

Trends Corporate Employee Analysis 199

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79