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Should Your Organization Mourn Public Tragedies on Social Media?

PRSay

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

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The Complete Social Media Listening Guide for Public Relations

Prowly

Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture.

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Reputation Management and Digital PR

The Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

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How does social media help companies with communications and reputation?

Axia PR

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management.

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Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Reputation has always mattered. Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?