ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Ironically, however, image control for PR is particularly challenging. When good PR happens to bad people. What does this mean for the PR community?

Ethics 361

Ethics Facebook Case Study Guidelines 361

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations.

Software 140

Software Tools Ethics Privacy 140

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. Importantly, we ensure messages are sent to verified email addresses.

Media 369

Media Software Pitching YouTube 369

5W PR

MARCH 15, 2024

That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm. That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm.

Publicity 146

Publicity Construction Data Crisis Communications 146

ImPRessions - Crenshaw Communications

MAY 10, 2023

The PR world, among other industries, is still absorbing its impact. Will it spell the end of PR as we know it? If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” So, what does ChatGPT mean for the future of PR?

Publicity 410

Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. But marketing and public relations are two very distinct functions.

Leadership 182

Leadership Reputation Internal International 182

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. Do you appear to be industry expert-worthy? Next, you need to understand what makes a story newsworthy or valuable to an audience. Next, you need to understand what makes a story newsworthy or valuable to an audience.

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

SEPTEMBER 1, 2021

Considering they actually close their publications four months out, I was out of luck! Here is a video I did about What to Pitch When so you understand how that works. Then scroll down and see what you should be pitching in September. What to Pitch in September. What can you speak to? PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

PR for Anyone

MAY 4, 2022

Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. You don’t want to pitch what everyone else is going to pitch.

Pitching 130

Pitching Media Financial YouTube 130

Business Wire

DECEMBER 15, 2020

No matter which way you’re gathering with loved ones this holiday season and beyond, someone you care about from outside your bubble will surely ask, “What is it you do again?”. For most people that question is easy to answer. Don’t sweat it. I’m here to help.

Blogging 348

Blogging Marketing Industry Publicity 348

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. What is SEO?

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. You need to learn the basics so that when you reach out to a journalist, you are doing it in a professional manner and giving them what they want and need. My Get PR Famous Formula is simple.

Publicity 130

Publicity Video Pitching System 130

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. Climate-change politics and PR. Edelman, the largest U.S. Edelman under pressure. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? PR/Marketing Intern. PR/Marketing Intern. Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association.

Internal 323

Internal International Communications B2B 323

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. Nobody wants to see a story about what they already know. But if you want to position yourself as an industry expert, you do that by. What do you solve.

Industry 130

Industry Pitching How To System 130

PR for Anyone

APRIL 6, 2022

What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Financial advisors have a wealth of knowledge of what to teach them about saving for the future. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Media Real Estate 130

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” I never said this at the time, but now I can admit: I don’t really know what that means. In our position, you don’t always know what you don’t know.

Interviews 296

Interviews How To Reddit Journalism 296

PR for Anyone

AUGUST 25, 2022

Watch this week’s PR Tip here. Think about what value you can bring to kids or parents and this goes from pre-school through college. What advice can you give to either students or their parents. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. What does that mean?

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. What is happening or will happen related to your industry or your expertise in the coming months that you can position yourself as the expert.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

JULY 14, 2022

Follow the Get PR Famous formula to increase your chances. If you’ve forgotten it or haven’t seen it, here’s a super quick video refresher: Think of what you can pitch that is newsworthy, related to your industry and follow the formula and take advantage of the slow news time right now and pitch away.

Pitching 130

Pitching Television Media YouTube 130

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. What did I learn then, and how similar is my current experience to it?

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. It keeps us up-to-date on meetings, client communications and industry changes. Check out these 10 newsletters every PR pro should read.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign.

Publicity 78

Publicity Strategy How To Marketing 78

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! PR FOR ANYONE. Anyone can get publicity!

Media 130

Media Pitching Privacy Video 130

5W PR

APRIL 9, 2024

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78

ImPRessions - Crenshaw Communications

MARCH 13, 2024

In PR, as in most businesses, transparency is a good thing. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. Yet there are times in any industry when clients or customers don’t need to know how the sausage is made. Here are some examples. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. This is exactly what Google Alerts does. What Is Google Alerts?

Google 75

Google Publicity Customer Service Web 75

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. Our commitment to innovation is part of what sets us apart.

Agency 156

Agency Communications B2C Creativity 156

PR for Anyone

FEBRUARY 21, 2022

What a blessing it was to have had that during Covid. You could go in, network, engage, and not have to worry about what you were wearing or if you’d even brushed your teeth that morning. What do these platforms have to do with public relations? PR FOR ANYONE. Anyone can get publicity!

Publicity 130

Publicity YouTube Video Groups 130

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Listen to what people are talking about. What is trending online? Search hashtags related to your industry and see what topics are people are talking about. PR FOR ANYONE. Anyone can get publicity! Transcript.

How To 130

How To Pitching Film Video 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

JANUARY 5, 2022

Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. Here is a sampling of laws that went into effect on January 1, 2022: Minimum wage increase – Are you in an industry where this is impacted? PR FOR ANYONE.

Pitching 130

Pitching Strategy Publicity Media 130

Remote PR Jobs

DECEMBER 12, 2022

public relations. As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. What are your goals for using PR? What are the opportunities and/or challenges your company is facing? Dec 12, 2022.

Privacy 264

Privacy Meeting Strategy Social Media 264

Agility PR Solutions

AUGUST 6, 2023

The PR industry is constantly evolving. As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR is on the move.

Strategy 147

Strategy Digital PR Technology Agency 147

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. Maybe it’s their first time working with a PR firm, and there’s no institutional experience. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions.

Agency 234

Agency Energy Resources Internal 234