Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”. “You

Local 216

Local Government Community Corporate 216

Deirdre Breakenridge

MARCH 27, 2019

The public has no reason to trust an organization until it proves itself. Transparency can earn trust among your allies and protect you against manipulation by those who want to damage your brand. Transparency can earn trust among your allies and protect you against manipulation by those who want to damage your brand.

Communications 374

Communications Publicity Employee Internal 374

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. SOURCE] Even high-quality content (alone) is not a guarantee for success.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. But how valuable is it?

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Public relations 1. Inside PR Inside PR is a weekly social media and public relations podcast hosted by Gini Dietrich, Joseph Thornley and Martin Waxman.

Pitching 100

Pitching Interviews Trends Journalism 100

Victorious PR

DECEMBER 8, 2022

Some tend to go it alone and may lean towards traditional advertising. Although cryptocurrency is a growing market, the general public still possesses little to no knowledge of how this industry operates. But you don’t want to disregard the general public, as they can be a huge asset in your investments. Get the word out.

Real Estate 52

Real Estate Education Advertising Advertising 52

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. You were also a solo pro off-and-on for years.

Publicity 174

Publicity Leadership Corporate Agency 174

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences. What are dadfluencers?

Brand 55

Brand Branding Instagram Community 55

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. In my observation, it’s taking the “relations” out of public relations.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The tool uses proprietary AI to monitor brand risk and narratives. It makes sense.

Software 121

Software Pitching Ethics Privacy 121

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. Gillette Gets Woke.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. 1 Professional status: public relations. She also gets a mention in the article. #1

Publicity 164

Publicity Ethics Data Community 164

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? has a total of 3,929. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? has a total of 3,929. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? has a total of 3,929. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. This thought-provoking discussion channels many intriguing topics related to the complexities of the modern workplace, and Erica shares her vision for how we can adapt and thrive in the post-pandemic era.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 105

Media SEO Analytics Analysis 105

Victorious PR

FEBRUARY 6, 2023

According to PRSA , PR (public relations) is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Essentially, PR is simply a form of communication, often all about engaging with the public. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. Gillette Gets Woke.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. Prefer to mix things up?

Industry 316

Industry Travel Fashion Tourism 316

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. Along the way she has published three books and created a vibrant community. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. And the public didn’t bite. How should a brand decide when to get in on a hot cultural moment and when to sit one out?

Publicity 120

Publicity Fashion Twitter Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. For as long as the discipline has existed, communications and writing skills have been instrumental to success. Specialist firms will grow.

Real Estate 120

Real Estate Technology Data Agency 120

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. We use a wide range of content and activities to communicate our messages and reach our target audiences. User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. Publication and promotion. User-generated. Third party.

Media 120

Media Content Marketing Infographics Fashion 120

Flack's Revenge

OCTOBER 24, 2018

These things are the “third rail” in technology public relations, which is my forte. Very few customers of such solutions want to say anything about their precautions, let alone stumbles. Most say they don’t want to tip their hands or wave a red flag in front of the angry bull that is the hacker community.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Solo PR Pro

JANUARY 11, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences.

Industry 79

Industry Print Ethics Internal 79

Stephen Waddington

OCTOBER 20, 2020

It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories.

Agency 117

Agency SEO Groups Energy 117

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. SEMrush said, “Prowly will continue to operate as a stand-alone brand, but it will also be tightly integrated into the SEMrush ecosystem.” Here’s your monthly PR Tech Sum.

Software 175

Software SEO Company Tools 175

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Tori Sabourin.

Reputation 137

Reputation Brand Branding Customer Service 137

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Better to have 100 hits in trade publications, or 0.05% of the day’s news, than 1 hit in business press.

Trends 83

Trends Publicity Analytics Software 83

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Government relations. Integrated Marketing Communications (IMC). Internal communications. Investor relations. Media relations. Public affairs. Many have a side gig or passion that may or may not be related to communications.

Public Affairs 40

Public Affairs Internal International Community 40

Stephen Waddington

MARCH 10, 2019

Both are based on building trust between an organisation and its publics. Measure reputation using periodic brand level benchmarking with stakeholders. Unfortunately, it’s unlikely to ever be debated, let alone actioned, because of Brexit. ?? Insta-influencer woe Influencer relations is a nuanced and complex area of work.

Marketing 81

Marketing Measurement Government Report 81