Agility PR Solutions

APRIL 10, 2024

High-quality videos require a planning stage where you figure out, organize, and optimize all the aspects you want to feature on the finished product. And […] The post 4 quick steps for creating awesome video storyboards like a pro appeared first on Agility PR Solutions.

Video 115

Video YouTube Creativity Brand 115

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? It’s s dicey question. They can be valuable IF you find the right one. PR FOR ANYONE.

How To 234

How To Brand Branding Financial 234

Onclusive

JULY 13, 2021

NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s). In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

MARCH 1, 2024

You’re speaking too soon Of course a business is going to be excited about a new product or initiative. And if you’re aiming for an award for a product or initiative that hasn’t delivered quantifiable results yet, you’re not doing yourself any favors. You can talk all you want about how your product will benefit the marketplace.

Industry 170

Industry Case Study B2B Resources 170

Business Wire

AUGUST 16, 2023

Unveiling your company’s latest product is more multifaceted than it was even a few years ago.

B2C 264

B2C B2B Consumer Industry 264

PR for Anyone

OCTOBER 4, 2023

Following her tenure as a CEO, Jo-Anne transitioned into the role of a business consultant and established her very own theater production company, Act III Productions. What Act III unique is that they’ve got a cast of seasoned performers, all aged 55 years and older.

YouTube 147

YouTube LinkedIn Storytelling Instagram 147

Agility PR Solutions

APRIL 16, 2024

Many brands and businesses are putting all their eggs in the AI-mastery basket, thinking once their skillsets are firmed up and data quality and productivity improve, then all the promises of AI will be revealed and everything else will fall into place.

Data 103

Data Technology Brand Branding 103

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. Power and Associates have long been regarded as the gold standard for unbiased product and service evaluations. The Big Players Consumer Reports and J.D.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

For many, the answer is something like “increase visibility” or ”promote our new product.” What’s a realistic expectation for product exposure? Though it’s not easy to predict the last, it’s a fine way of opening up the all-important topic of expectations. But that approach isn’t usually productive.

Agency 234

Agency Energy Resources Internal 234

Agility PR Solutions

MARCH 6, 2024

Virtually all comms pros globally are using it to a degree, but full impact is still just a vision appeared first on Agility PR Solutions.

Marketing 103

Marketing Trends Publicity 103

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. There is no one-size-fits-all solution.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

Agility PR Solutions

MARCH 25, 2024

At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers surveyed have purchased a product or service because an influencer recommended it, (..)

Survey 119

Survey Groups Consumer Brand 119

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

A strategic PR campaign needs time to build momentum, and it’s unlikely to salvage a failing product or turn around a tough competitive situation overnight. The world-changing new product has run into difficulties and delays. In the same vein, PR isn’t typically a reliable way to generate demand. The timing is off.

Agency 333

Agency Internal International Resources 333

5W PR

MARCH 29, 2024

It’s teeming with virtual storefronts all vying for customer clicks, so just having a polished website filled with products no longer cuts it. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. The e-commerce sales sphere is a battleground.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

At Crenshaw, we think all wins are huge, and we showcase them with our own Instagram followers. Showcase your product with visuals . Many B2B clients companies don’t offer a tangible product, and obviously service companies may be trickier to show off in an Instagram post. Use Instagram to show off that win!

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. We all know we should integrate planning and ensure alignment. But it’s not a contest.

Marketing 310

Marketing Product Launch Corporate Viral 310

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. They might also associate Pepsi with parties, special occasions, and splurging.

Brand 85

Brand Branding Sports Chemicals 85

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Agility PR Solutions

NOVEMBER 2, 2023

We’re all familiar with influencer marketing. Influencers are just about everywhere, and they always have a new product for us to check out or a new service we must experience. But it’s more than just pushing products. Thanks to social media, we’re often being advertised to without even knowing it.

Advertising 115

Advertising Advertising Social Media Marketing 115

ImPRessions - Crenshaw Communications

JUNE 17, 2021

Here are some key takeaways on being productive and connected to colleagues no matter your location. Come at it from a productivity standpoint and make a mutual decision about your hours. Productivity levels are higher . Workers are happier and more productive WFH, no matter the time zone. . Be transparent.

How To 272

How To Employee Meeting Internal 272

PR for Anyone

JANUARY 28, 2024

Employees of all ages have expressed a desire to not be in the office five days a week. Erica advocates for a more intentional approach, considering factors such as caregiving responsibilities and ensuring that flexibility is offered fairly to all employees regardless of gender.

Employee 130

Employee Policies Creativity Company 130

Agility PR Solutions

MARCH 19, 2024

“Use it now, understand it later”—this seems to be the most common approach to using AI in business, particularly generative AI because of all the productivity benefits it promises.

Company 108

Company Software Strategy Trends 108

5W PR

FEBRUARY 19, 2024

5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry. It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality.

Consumer 78

Consumer Industry Brand Branding 78

PR for Anyone

DECEMBER 5, 2023

Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products. Bug Strike to the Rescue Not only did Robiar start a pest management company, she also created a product that became so popular it made its way to the shelves of Home Depot.

Industry 130

Industry Travel Education Employee 130

PR for Anyone

MARCH 28, 2024

As someone who’s navigated through countless spring cleaning sessions, I understand the struggle all too well. But fear not – a few drops of essential oil on a cotton ball is all you need to banish those odors for good. Let’s talk about the importance of eco-friendly cleaning products.

Chemicals 130

Chemicals System Course Tools 130

Agility PR Solutions

SEPTEMBER 26, 2023

When marketing a product or service, the good word of an influential person can make all the difference. That’s why every business can benefit from brand ambassadors—third-party individuals who represent and promote your company or your products or services.

Brand 112

Brand Branding Meeting Company 112

Prowly

APRIL 23, 2021

Product launches involve lots of moving parts, all of which have to be synchronized to deliver success. A PR team is among the most important of those parts and is tasked with generating the coverage and attention that is the oxygen of any product launch. Having a detailed PR roadmap can lead to more and […].

Product Launch 191

Product Launch How To Industry Trends 191

Reputation Us

APRIL 15, 2024

The company’s 2023 loyalty statistics overview show that, beyond simple transactions, loyal customers form emotional connections with brands and become advocates who champion their favorite products or services to friends, family and acquaintances. Moreover, 90 percent of consumers reported not frequenting a business with a bad reputation.

Reputation 78

Reputation Financial Consumer Survey 78

5W PR

MARCH 19, 2024

All-Over Grooming Revolution The expo highlighted a shift towards comprehensive body grooming routines, emphasizing clean and conscious personal care from head to toe. Products designed to address ingrown hairs, and sensitive areas like pubic hair and underarms, are gaining momentum.

Trends 88

Trends Consumer Conference Technology 88

Sword and the Script

JANUARY 9, 2024

Because these deals have a direct impact on the products you use. Executives and staff turnover, which leads to new approaches, product priorities, pricing and customer experience. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. I’d love to hear about it.

Brand 147

Brand Branding Reddit Pitching 147

5W PR

JUNE 22, 2023

Beauty brands from Australia have consistently stood out as some of the most luxurious and even best products. They’ve managed to achieve all this by incorporating beneficial ingredients in the products, and in many cases, backing those ingredients by science. beauty market by storm.

Brand 88

Brand Branding Ethics Consumer 88

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Master all five, and your product will likely land in the spotlight. It's crucial to align your product pitch with the journalist’s beat before hitting that 'send' button. “I Still trying to figure out where to start?

Pitching 94

Pitching Consumer Trends Viral 94

5W PR

NOVEMBER 30, 2023

Consumer preferences, environmental concerns, and global events have all influenced this evolving landscape. Subscription services, online marketplaces, and DTC sales are changing how the industry distributes its products. Implement sustainable practices in the production processes and packaging.

Industry 78

Industry How To Consumer Energy 78

Agility PR Solutions

MAY 17, 2023

Toxic productivity? How can productivity be toxic at all? Tons of books and training programs teach us to be productive if we want to become successful PR specialists! How can it be harmful? Yes, it can.

Sports 85

Sports Training Publicity 85

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. Personalization One-size-fits-all won’t do in this market. Leverage data and insights to personalize all PR efforts. This can be achieved in a multitude of ways.

Strategy 78

Strategy Brand Branding Product Launch 78

Agility PR Solutions

NOVEMBER 9, 2023

From the ad inserts that you find in your morning newspaper to eCommerce giants who work with another brand to create a product, all of these are partnerships. With the right partnership, everything falls into place to provide value for all stakeholders, including the customer.

Brand 108

Brand Branding Newspapers Marketing 108